Tony Parisi | Unity Technologies
Immersive technologies like VR and AR arguably represent the most powerful storytelling medium we have ever had. Until recently, AR brand applications and experiences have been relegated to experiments and bespoke activations, trapped within the confines of purpose-built applications. But the industry is moving fast. Really fast. And while change is great, it can also be confusing, misleading and messy. How are brands using AR? Who is adopting? Is it really working? Join Unity Technologies’ Tony Parisi as he explores the utility of AR, examining its usefulness, scalability, and enjoyment through case studies, lessons learned and experiences from the field.
Meaghan Fitzgerald | Facebook, Inc.
It’s not enough to have great immersive content – you also need to help your audience find your VR applications. Meaghan Fitzgerald, Head of Product Marketing for AR/VR Experiences at Facebook, will share marketing challenges and insights gained from promoting some of Facebook and Oculus’s first party VR applications including Oculus Venues, Facebook Spaces, Quill and more.
Sally Huang | Houzz
Since Houzz launched its View in My Room 3D tool, more than two million people have used augmented reality when buying products in the Houzz app. People that have interacted with the feature are 11X more likely to make a purchase and spend 3X more time on the app. Learn how Houzz built a powerful AR shopping feature for mass market impact, and find out what’s next for true mass market applications in AR shopping.
Richard Hess | Nestle
Alan Smithson | MetaVRse
Josephine Munis | Live Nation
Jason Yim | Trigger Global
Eden Chen | Fishermen Labs
Mohamed Rajani | Macy's
Engagement is all about meaningful customer interactions. Engagement is one of XR’s superpowers. When someone puts on a headset or uses an AR app, they are engaged in a brand experience. More and more companies are starting to realize this immersive opportunity. The Superpowered Consumer Engagement panel brings together brand leaders and technology to discuss how engagement played a key role in digital innovation activations.
Samantha Wolfe | We Are Phase2
Keith Curtin | Zappar
Tracy Quitasol | OMD Worldwide
John Buzzell | You Are Here Labs
Dan Ferguson | Groove Jones
Anthony Flores | DisruptED
This panel brings together top marketing and creative executives working on XR creative content for brands. Each of the panelists will share their experiences and lessons learned as they developed projects for the top companies in some of the biggest locations in the world.
Lewis McClam | Viewz Marketing
Naomi Assaraf | cloudHQ
William Newell | Northsouth Studios
Michael Rucker | OmniVirt
Lisa Peyton | Intel
Samuel Huber | Admix
XR allows for almost unlimited technological creativity, but ultimately we need to have monetization solutions. This panel focuses on ways companies have used immersive technologies to drive revenue with a strong focus on advertising solutions.
Karen Morgan | Soma Innovation Lab
Brett Jones | Lightform
Ashley Crowder | VNTANA
Shawn Frayne | Looking Glass Factory
Debra Davis | We Are Phase2
Isaac Rayment | MRSV
Although most Augmented and Virtual Reality news is focused on mobile and glasses form factors, XR can be so much more. There are technologies that extend reality such as holograms, projection mapping, sound, AI, and IoT, that go beyond the traditional definition of XR. This panel will discuss the consumer possibilities of these engaging form factors.