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Using VR to Create at the Super Bowl

May 29

08:20 AM - 08:40 AM

Description

Futurus partnered with United Way of Greater Atlanta, Everfi, and the NFL to create “Call the Play.” The experience is based on the Character Playbook, a digital learning platform designed to help middle school kids learn how to make tough decisions in challenging situations and develop healthy relationships.
The experience debuted at the Super Bowl Live Experience in Atlanta, Georgia in the nine-days leading up to Super Bowl LIII. Over 12,000 attendees passed through United Way of Greater Atlanta's booth. Individuals were given the opportunity to put on a headset and be transported to a 3D replica of the Mercedes-Benz Stadium where they were greeted by NFL Hall of Famer, Jerry Rice, who served as the host of the experience. From there, individuals were able to make selections and learn from how to navigate difficult situations in a safe, judgement-free zone. The children (and adults) who tried the experience learned what responses elicited the most ideal outcomes. This interactive, learning experience proved to be an effective way to communicate how best to navigate tough situations like bullying. It was presented in an engaging and memorable format with which the target audience was able to relate.
Sara Fleeman (United Way of Greater Atlanta) and Annie Eaton (Futurus) will walk audience members through the decision-making, development and deployment processes. They will share insights, challenges and solutions in a fast-paced deployment on the national stage.
Attendees of this session will learn:
• How to make tough decisions on a deadline for a national event.
• Rationale for using VR to create empathy and educate.
• Buying process for a company seeking creative thinking.
• The process behind delivering three digital mediums of characters in one experience – 2D video, 3D character modeling, and volumetric capture.
• Challenges and learnings from hardware deployment on-site.

Speakers

CEO , Futurus
Director, B2B Marketing , United Way of Greater Atlanta

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