How is AR resonating with everyday consumers? Amidst all the theories and speculation about its scale and utility, there’s little tangible evidence of mobile AR’s actual engagement levels. With that in mind, ARtillery Intelligence has partnered with Thrive Analytics to field the first-ever consumer survey (n=3000) for usage and sentiments about mobile AR. How often are they using it? How satisfied are they? What types of experiences do they like most? And how much are they willing to pay for mobile AR apps and experiences? We have the answers. Now in its third wave, the survey also has a solid baseline data for longitudinal analysis and notable trending. We’ll walk through the latest results and draw out meaning and strategic implications for AR players.
Since 2010, AWE’s mission has been to shepherd the AR and VR (XR) industry into the mainstream; we strive to showcase the best of the best - thought leaders, practitioners, startups, and leading corporations. For the next decade our aspiration is to continue to work with you to guide the industry into becoming an essential part of our lives and work. In his welcome keynote address, the co-founder of AWE will envision the Spatial World of 2030. If we know where we are going, we have more confidence in taking the first step.
Said Bakadir, Director, Product Management in XR will talk about the current XR landscape. He will also talk about existing technology trends and requirements and of those in the near future that will need to be addressed in order to continue to grow both the enterprise and consumer XR industries.
The digital revolution has changed every aspect of our lives, the very essence of how we live, work and play. It's defied predictions of visionaries and techno prophets where instead of creating an alternative cyber space parallel to our reality, the opposite is happening: information is no longer confined to the pixels on our screens. The entire physical world -- even living and breathing matter -- is being infused with data, demanding new, unprecedented forms of interactivity. In this talk, Ivan Poupyrev will discuss his explorations of the present and the future where technology, connectivity and intelligence are woven into the very fabric of our lives. He will outline his vision of the world as an interface where everything is connected and interactive, viewed through a lens of projects that cover over 20 years of research and that spans and connects a variety of fields from augmented and virtual reality, haptics and touch interfaces, to radars, smart fabrics and interactive living plants. The talk will present his most recent explorations in creating future ambient computing environments: development of a pico-radar for awareness and touchless gesture interaction (Project Soli), and designing a platform for manufacturing interactive, connected soft goods at scale (Project Jacquard).
The flat web is evolving to become spatial. With standards and browser updates gradually being rolled out and development platforms now available to enable WebAR and WebVR experiences - we are witnessing the rise of the Immersive Web. What is the state of the Immersive web today? What needs to happen to fully usher it in? And what role does it play in our Augmented and Virtual futures? Join Erik Murphy-Chutorian, CEO and Founder of 8th Wall, the leading development platform for reality content on the web, as he shines a light on the massive opportunity of WebAR and WebVR.
Join Dave Bushore (Executive Producer, Marvel Studios), Vicki Dobbs Beck (Executive in Charge, ILMxLAB), and Michael Koperwas (Visual Director, ILMxLAB), as they share how Marvel Studios and ILMxLAB expanded and allowed fans to step into the Marvel Cinematic Universe through Avengers: Damage Control. They'll discuss how they brought immersion, developing for an interactive space, and the unique wish fulfillment opportunities and experiences that location-based entertainment offers to Earth's Mightiest Heroes.