Back to agenda

Augmenting Play with AR and Voice

May 29

11:00 AM - 11:30 AM

Description

Through the touch and the physical play, the children understand reality, discover the world, and develop social interactions. Kids today spend most of their free time interacting with screens, limiting the physical experiences with the real world. We, at Hasbro, want to create the world's best play by combining what best offered by the physical, the digital, and the storytelling through the use of augmented reality and voice. Hasbro is pioneering the future of play through toy-grade AR platforms and experiences such as Marvel Avengers Hero Vision Iron Man and Bee Vision Bumblebee. Herovision platform relies on smartphone technology, inside an HMD ergonomically designed for kids. The HMD plugs into a roleplay mask (Iron Man or Bumblebee), allowing the kids to see the action from the hero's eyes. Through markers, printed onto the gauntlet, we allow gesture gameplay that mimics the hero. Kids can wear the mask with or without the HMD, allowing both the AR gameplay or the classic roleplay. Another example is "CLUE with the ghost of Mrs. White", the Clue gameplay now augmented with Amazon Alexa. A board game that delivers classic tabletop gameplay with an immersive audio experience that delight, inspire, and connect people. Hasbro is a global play and entertainment company committed to Creating the World's Best Play and Entertainment Experiences. From toys and games to television, movies, digital gaming, and consumer products, Hasbro offers a variety of ways to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, MAGIC: THE GATHERING and POWER RANGERS. Spark Labs is Hasbro’s industry leading, forward-thinking technology and innovation group crafting & delivering outstanding products & experiences that push the boundaries of play!

Speakers

Director - Augmented Reality, Voice experiences , Hasbro

Related Sessions

May 29

09:00 AM - 10:00 AM

Description

Cloud-rendered Gaming and XR have unique challenges, in that, the user quality of experience must be equivalent to a locally rendered experience. Merely quantifying this quality of experience is a challenge, let alone building the levers to control it. In this talk we will discuss these challenges and various approaches being trialed. The conversation shall span rendering and streaming (Nvidia), Cloud Gaming (Blade Shadow), Cloud AR (Gridraster), media formats (Tencent) and Edge computing (Charter Communications). We shall also discuss GPU multi-tenancy, network readiness for immersive, as well as the trends and enablers for market traction.

Speakers

Principal Researcher , Tencent
Head of Content Partnerships , Blade Shadow
Sr. Director, Emerging Platforms , Charter Communications
Co-Founder/COO , GridRaster
Senior Manager, CloudXR , NVIDIA
May 29

10:00 AM - 10:30 AM

Description

To effectively blur the line between the digital world and the physical world, augmented reality (AR) apps need a sense of presence and context. Krikey, the developers of an AR gaming app, will share how they’re creating a deeper sense of immersion and presence in their newest mobile AR game, Sia’s Adventure. Attend this session to discover the insights Krikey learned from using Unity’s Mixed and Augmented Reality Studio (MARS) and AR Foundation in the first AR adventure game with human characters, built with Google Maps. You’ll understand how these tools and workflows work together to create deeply interactive AR experiences that intelligently interact with the real world.

Speakers

CTO , Krikey
May 29

11:30 AM - 12:00 PM

Description

Virtual Reality allows players to transcend into other worlds, and location-based entertainment (LBE) centers are pushing the industry forward with solid revenue opportunities for XR developers. Multiplayer eSports has become the #1 past-time for children and teenagers, and the industry continues to grow as technology advances. This session will dive deep into the development hurdles and useful design practices for creating compelling immersive experiences. Attendees will takeaway valuable lessons learned from award-winning XR games.

Speakers

XR Wizard , Chicken Waffle
May 29

12:00 PM - 12:30 PM

Description

In this talk, Kirin will outline the technical challenges of bringing a compelling AR gaming experience into the real world - incorporating physical positional data at a room scale, while immersing the user in a world scale fantasy. When taking gaming into an open and ever- changing environment, game design needs to be addressed in a new way. There are certain ‘set up’ elements to AR that need to be weaved into the experience itself, so the gamer feels in control of their own experience and remains engaged (room scanning as one example). But the opportunity of a truly AR gaming experience is huge - augmenting players’ current and real reality. This lets you tap into a new level of excitement, anticipation or fear, making for a more meaningful and habit forming experience that leverages 3D directional audio, haptics, and compelling AR visuals.

Speakers

Founder & CEO , Illumix