As the media landscape continues to segment, technology is pushing the boundaries on how media companies are connecting brands and audiences. At the center of this digital evolution, ViacomCBS is driving authentic brand extensions that reach fans through emerging products and experiences. Join TimAdams, VP Emerging Products Group, ViacomCBS, to learn how the company is doubling down on innovation to extend brand narratives through the use of spatial computing, augmented reality and voice interactivity.
This talk will present a few use cases from Dr. Jayaram’s work at Intel, start-ups, and university to discuss some of the technology and business aspects of bringing VR to two different audiences – 1) to an end-consumer in sports and concerts, and 2) to enterprises for engineering design and manufacturing. What are the challenges in delivering VR based experiences and solutions at scale? What does it mean to weave them into the “normal” way of doing things to arrive at a new normal where VR is a mundane, predictable, and a regular part of entertainment and work?
As the immersive media industry takes shape, we're finding it breaks the mold in more ways than one. Storytellers are embracing new formats and matching them with new narrative mechanisms. These immersive stories leverage alternative funding models and new distribution channels, like location-based and VR storefronts. Without an industry status quo, leading women are stepping up to blaze trails in immersive media.
In this session, leading news organizations will reflect on the current state of immersive journalism. Talking points will include storytelling and the use of interactive narratives, ethical considerations, what medium (AR vs VR) is better for specific stories, and the process of choosing what projects are worth turning into immersive experiences.