As Vice President, Emerging Technology at the NBA, Scott Stanchak leads a team focused on building consumer products and experiences in innovative digital technology spaces, including artificial intelligence (chatbots/voice) and augmented, mixed and virtual reality. He is also responsible for digital products related to fantasy and gaming, other leagues (2K, BAL, G League, and WNBA), NBA All-Star Voting and organic audience growth, as well as developing live game features to enhance the way fans consume the NBA.
Prior to rejoining the NBA in May 2017, Stanchak spent more than three years at The New York Times, most recently as Managing Director, Platform Operations. There, he led The Times' entrance into the mobile subscription business, oversaw marketing for all "beta" products, and directed innovation – including content, product and monetization – across all off-platform channels, including Amazon, Apple, Facebook, and Google.
In addition to his work at the NBA, Stanchak teaches digital and e-commerce marketing within the graduate program at New York University. His experience developing and executing digital strategy extends more than 15 years, including with brands such as Avis Budget Group, AT&T, and a previous stint at the NBA.
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Scott Stanchak | NBA