While dog ears and rainbows might first come to mind when you think of Snapchat, Snap’s camera has become far more powerful – evolving from a way to communicate visually into a robust augmented reality platform. With great advancements in AR technology and its proven value, there’s great demand for AR experiences to help people express themselves, play, shop, make art, learn about the world – and there’s so much more to explore. In this session, learn how tools like Lens Studio, Camera Kit and Spectacles empower over 250,000 developers and creators alike to build businesses and redefine what’s possible with Snap AR today.
Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the 13th annual AWE USA 2022 event with a fresh premise: XR makes dreams come true! He will kick off with how XR helped achieve his own personal dreams and proceed with covering how XR has been helping businesses deliver on their goals, people realize lifelong ambitions, and most crucially - fight the biggest threats facing humanity in the next decade. Since 2010, AWE has been showcasing how XR make dreams come true and this week will continue with that tradition and help aspiring XR professionals fulfill more of their dreams while making a positive impact around the world with AR, VR and the Metaverse.
"The metaverse." How did a term go from the pages of sci-fi literature to being the tech industry’s next multibillion dollar bet? And how did our industry end up speaking about something with such conviction with no agreed-upon definition? Join John Riccitello, CEO of Unity, as he breaks down the tech industry’s word du jour, what the metaverse is and isn’t and how brands can get beyond the buzzwords.
No longer just an idea, a multitude of players, brands and OEMs are bringing the Metaverse to life. Join Hugo Swart, VP and GM of XR at Qualcomm Technologies Inc., as he talks about the constellation of devices and exciting developer tools like Snapdragon Spaces that will drive truly immersive spatial computing experiences. As the leader of the XR team at Qualcomm, Hugo has a front row seat into the platforms, technologies and solutions under development that are your ticket to the Metaverse.
Every day, engineers, architects, and creatives are building new XR experiences and devices. Together, we are building the future of XR, and our future looks bright. But as with any emerging technology there are challenges to be addressed. How do we ensure that every actor in this space embraces their obligation to create safe, respectful, and inclusive immersive spaces? How do we convey to the public, policymakers, and other stakeholders the tremendous promise of XR. And how do we express our commitment to addressing important challenges now and not sometime down the road? In order to move toward the widespread adoption of XR, it is critical that we tell the story of XR and the industry behind it. Whether providing examples of XR workforce training or demonstrating how XR is helping patients maximize their therapy and recovery, seeing is believing. We also must adopt and promote the best practices and standards-setting work that is already taking place across the industry, and build on those efforts. To have impact, we need the industry to tell the stories of XR. We need you all to strive toward standards of excellence. All of us must unite to chart the path to responsible development. Join the XR Association’s CEO Elizabeth Hyman to discuss the road ahead for the future of XR technology.
Join HP Extended Reality experts as they discuss the current state and challenges facing VR business deployments. You’ll come away with an exciting new timely software solution ExtendXR that addresses the urgent market need for end-to-end mid to large organization XR deployment and management. Talking Points: · Showcase positive impacts that demonstrate the VR at the commercial tipping point · How VR sets the stage for end-to-end XR solutions · Highlight more immediate challenges and struggles · Solutions that address these challenges for a more comprehensive commercial XR approach