Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the 13th annual AWE USA 2022 event with a fresh premise: XR makes dreams come true!
He will kick off with how XR helped achieve his own personal dreams and proceed with covering how XR has been helping businesses deliver on their goals, people realize lifelong ambitions, and most crucially - fight the biggest threats facing humanity in the next decade.
Since 2010, AWE has been showcasing how XR make dreams come true and this week will continue with that tradition and help aspiring XR professionals fulfill more of their dreams while making a positive impact around the world with AR, VR and the Metaverse.
"The metaverse." How did a term go from the pages of sci-fi literature to being the tech industry’s next multibillion dollar bet? And how did our industry end up speaking about something with such conviction with no agreed-upon definition? Join John Riccitello, CEO of Unity, as he breaks down the tech industry’s word du jour, what the metaverse is and isn’t and how brands can get beyond the buzzwords.
No longer just an idea, a multitude of players, brands and OEMs are bringing the Metaverse to life. Join Hugo Swart, VP and GM of XR at Qualcomm Technologies Inc., as he talks about the constellation of devices and exciting developer tools like Snapdragon Spaces that will drive truly immersive spatial computing experiences. As the leader of the XR team at Qualcomm, Hugo has a front row seat into the platforms, technologies and solutions under development that are your ticket to the Metaverse.
Every day, engineers, architects, and creatives are building new XR experiences and devices. Together, we are building the future of XR, and our future looks bright. But as with any emerging technology there are challenges to be addressed. How do we ensure that every actor in this space embraces their obligation to create safe, respectful, and inclusive immersive spaces? How do we convey to the public, policymakers, and other stakeholders the tremendous promise of XR. And how do we express our commitment to addressing important challenges now and not sometime down the road?
In order to move toward the widespread adoption of XR, it is critical that we tell the story of XR and the industry behind it. Whether providing examples of XR workforce training or demonstrating how XR is helping patients maximize their therapy and recovery, seeing is believing. We also must adopt and promote the best practices and standards-setting work that is already taking place across the industry, and build on those efforts. To have impact, we need the industry to tell the stories of XR. We need you all to strive toward standards of excellence. All of us must unite to chart the path to responsible development.
Join the XR Association’s CEO Elizabeth Hyman to discuss the road ahead for the future of XR technology.
Whether hands free mobile displays or in situ data overlay, head-mounted augmented reality offers much to improve productivity and reduce human error in space. Unfortunately, existing solutions for tracking and holographic overlay alignment tend to rely on, or at least assume, earth gravity. Nothing inherent to a microgravity environment would make AR tracking impossible but several factors need to be taken into account. First, the high-frequency camera pose estimation uses SLAM, which relies on data from IMU sensors, which, by default accommodate the acceleration of gravity in their base measurements. Second, most holographic alignment strategies assume a consistent down direction. This session will explore strategies to mitigate these limitations.
While the Metaverse is exciting, building a better physical world is critical. Learn how holographic collaboration can drive productivity and sustainability for companies building everything from sneakers to satellites. You’ll hear about customer use cases in apparel, retail, and aerospace that allow hybrid teams to collaborate using CAD models and 3D scans. Jay will also reveal a new addition to the Campfire system.
Dive into the architecture of the Snapdragon Spaces Developer platform and, understand how OpenXR fits into the development workflow and get a sense of how to port your own apps to our Snapdragon Spaces Developer platform in this technical session by Steve Lukas, Director of Product Management at Qualcomm Technologies, Inc.
Join Vishal Shah, GM of ThinkReality at Lenovo and learn how the ThinkReality platform is making it easier for customers to scale into the enterprise Metaverse. From hardware to software and solutions, see how practical and proven tools today can lead to a successful onramp into the enterprise Metaverse of tomorrow.
Creativity is at the heart of the TikTok experience. To expand what’s possible on TikTok and take content creation to the next level, TikTok launched Effect House — an effect development platform that empowers effect creators to build AR experiences and effects for TikTok’s global community.
During Effect House's early beta, effects made in Effect House were used in more than 1.5 billion TikTok videos and garnered over 600 billion views globally.
Join the team at TikTok to learn about how Effect House has inspired a new wave of storytelling, fun, and entertainment across TikTok. Hear about how the team developed the robust, dynamic features that power Effect House and learn some best practices for showcasing your creativity with XR on TikTok.
How do we make compelling and desirable XR experiences for the diverse needs of XR users? User experience (UX) research can identify the direction and accelerate the path towards this goal. But UX research in XR faces new challenges compared to traditional media. What are they and how can UX professionals help solve them? This panel invites UX experts from Academia, Magic Leap, Meta, and Microsoft to share why and how UX research can solve difficult and unique problems in XR, from identifying the target users to iterating and evaluating solutions that may not exist in full form when the data is needed to inform decisions. They will focus on how they have tailored User-Centered Design methodologies for XR, why and how multiple disciplines need to collaborate to make successful XR experiences, and other related topics. If you are interested in finding out how UX research can help your product, come join us in the panel.
Incorporation of 3D assets into the e-commerce customer experience has a significant positive impact. Customers are more likely to purchase products represented by 3D assets, and less likely to return them, because they have a much better idea of what to expect in real life.
Khronos Group's 3D Commerce Working Group was founded to remove barriers to deploying 3D in e-commerce at the industrial scale. By extending Khronos’s glTF standards asset format, creating 3D authoring guidelines and tools, and certifying 3D viewer, this group is working to enable the seamless design, manufacture, and presentation of 3D products.
In this session, experts from a variety of 3D asset providers share how they're working to create a single 3D object that offers value to stakeholders at every stage of product development. Learn how new hybrid working realities are driving the need for fully digital product development workflows. Discover current gaps in the pipeline as well as how to balance requirements for performance, portability, fidelity, and web accessibility. Find out how to incorporate shopping behaviors into the design process, so the same object interactivity features can benefit both product designers and consumers.
Join HP Extended Reality experts as they discuss the current state and challenges facing VR business deployments. You’ll come away with an exciting new timely software solution ExtendXR that addresses the urgent market need for end-to-end mid to large organization XR deployment and management.
· Showcase positive impacts that demonstrate the VR at the commercial tipping point
· How VR sets the stage for end-to-end XR solutions
· Highlight more immediate challenges and struggles
· Solutions that address these challenges for a more comprehensive commercial XR approach
Digital Twins, The Metaverse, Game Engines, 3D Maps and Computer Vision are all merging to make a vision of "Sim City" where the city is our real city. When will this happen? How will it happen? What will it mean for AR and VR? What will we use it for? Why will web3 & crypto be important?
Matt will explore what comes after the AR Cloud is built, and we can finally connect The Metaverse to the Real World, showing technically ground-breaking world-first demos of his new startup which is making all this possible
The rise of the metaverse has ushered in a new age of digital work and with it have come challenges and opportunities. In this session we will explore how XR technologies are merging our physical and digital worlds and the impact this new reality is having on training, collaboration, and co-presence. We will also explore the differences between AR and VR and take a look at some of the newest wearable AR solutions and use cases under development.
Many enterprises already realized use cases, in which immersive technologies generate added value. One of the key questions is still how to roll out these use case across the company at a large scale. The usage of complex data, visual quality of content, security aspects as well as the infrastructural base are challenges. Philipp Landgraf (Holo-Light) and Terry Schussler (Telekom) explain, how XR streaming and 5G solutions, such as managed latency, help to increase quality, reliability, and ultimately large rollouts of XR solutions.
Building AR apps poses a unique challenge for developers because they must account for dynamic environments and objects. In this session, we’ll show you how a simulation feature coming to Unity’s AR Foundation can help solve those challenges and increase development speed. You’ll also hear from a team of University of Florida developers about how they used Unity to build an XR app that helps reduce vaccine hesitancy by using body-tracking features and simulation.
Join Niantic Lightship as they talk with developers and designers building truly immersive, real-world AR experiences with the new Lightship Visual Positioning System (VPS). Hear how unlocking the ability to quickly and accurately localize users enabled these developers to create new methods of game play and bring new experiences into AR that have otherwise been impossible.
No other topic took us by storm quite like the metaverse. Its ability to provide seamless, immersive digital experiences due to its always-on connectivity also offers substantial potential for industrial use. So how can we transfer this concept to the enterprise market? And how will AR/VR experiences become more scalable? Get insights in the enterprise perspective from Peter Verrillo (Enhatch) and Kurt Scheuringer (Lockheed Martin). Join Susanne Haspinger (Holo-Light) and Evan Helda (AWS) as they introduce a new cloud platform to create the Industrial Metaverse – enabling industrial AR/VR use cases that were not scalable or even possible before.
Outlets located throughout the Convention Center & Hyatt. Food available for purchase.
As we begin to build out communities inside the Metaverse/virtual worlds, are there any key architectural tenants and principals we should consider first, that might be different from game design ecosystems? Traditional Experience Design from themed attractions have long been well equipped to answer these questions. Tune in to this fireside chat with Disney Imagineer and Experience Designer, Amy Jupiter, to help us better understand if building for the Metaverse holds the same requirements as building a new themed attraction.