Eric Wagliardo
Founder / Executive Creative Director &Pull

Eric Wagliardo is an internationally recognized artist and creative director who serves as a Live AR Producer for the Coachella Innovation team. He also founded &Pull, a consultancy focused on innovative experiences in music industry and MXR Holdings a new creators tool that will provide automation and ease-of-use to the currently high touch, bespoke world of XR content creation.

Eric does not live at the intersection of music and tech or the metaverse, he meanders through the path less traveled that lead to imaginative futuristic landscapes where technology melts into the background and the human experience shapes a new era of interconnected computer systems and modes of communication.

Eric has worked with industry defining tech companies to create innovative experiences such as Water Ripples, a larger than life kinetic sculpture for Matt Damon’s non-profit, Water.Org, Algorythm, a multi-user AR music video for Childish Gambino, and most recently a live augmented concert set by Flume on the Coachella mainstage in partnership with Epic Games and YouTube.


Jun 2

03:40 PM - 04:35 PM


Augmented Reality in a Web3 World

Olivia Forman | Jadu

Maddie Callander | BoostVC

Amy LaMeyer | WXR Fund

Eric Wagliardo | &Pull

Leighton McDonald | LATE-FX