AWE Focus Executive Program

AWE FOCUS program

During AWE, the world’s largest and most influential XR and Spatial Computing event, AWE FOCUS is an exclusive ticket that features activities designed for executives, industry leaders, and the world’s leading XR creatives to accelerate networking, spark big ideas, connect target audiences, and get deals done. XR and Spatial Computing are now everywhere and executive decision makers have to filter out the noise to deliver success.


  • Destination & Hospitality / Major Events 
  • Digital Identity / Blockchain
  • Fitness / Gaming / Esports
  • Enterprise / Training
  • Health / Wellness
  • Fashion
  • Retail & Phygital
  • Entertainment / Sports
  • Regional Groups (Pavillions)
  • Real Estate / Architecture / Design
  • Kids / Youth (Toys, Games, Education)

Get exclusive access to a series of networking and leadership development activities, VIP perks, and tools designed for executives to accelerate the quality and number of networking opportunities. FOCUS delivers a curated programme and tour experience for target sectors so executives can focus on learning and deal making instead of scheduling and searching.

This executive programme happens within the main event and is designed to optimize and organize executive participation.


Participate in leadership and creativity development activations designed to elevate conversations and connections with fellow participants. Details are being reserved for effect - the unexpected, creative, and engaging await participants.


Our exciting networking format helps attendees learn from the people around them. Get together on everyone’s terms and learn, teach, or discuss exactly what you want! Available for 1:1 or groups!

Tours by Sector

Early access to the expo hall plus sector focused high level tours curated and led by engaging experts and scheduled to optimize each sector participant’s time.

Power Groups

Round table discussions will be offered after sector tours for Focus participants. This is where many influential opinions will be formed and shared. This group also gets access to AWE FOCUS Hospitality Room.


Workshops at FOCUS are built around leadership, trends, and opportunities. This is the ticket for executives who want to define and up-level their spatial computing presence.


We are looking for leading companies to become a bigger part of the AWE Focus Program. Sponsorship opportunities are available for the sector tours, VIP Networking Space, Focus Hospitality Room, Braindates, Roundtables, Workshops and Activations. Reach out to [email protected] for more information on how to partner with us and get your brand in front of key decision-makers and industry professionals.


AWE Focus is an exclusive ticket that features curated activities designed for executives, industry leaders, and the world’s leading XR creatives to accelerate networking, spark big ideas, connect target audiences, and get deals done. This event is targeted to key decision-makers who are looking to connect with other executives. This program is not designed for sales pitches or developers, but for those that want an exclusive space to engage and learn about XR. If you would like to discuss this program in more detail, please reach out to our team at [email protected] for more details and to see if this program is the right fit for you.


AWE is perfect for the business community to come and learn about XR and to source the world’s leading solutions for everything from enterprise to retail.

Projected attendance

- 6,500 participants
- 400+Speakers
- 120+ Press
- Nearly 50% Female Speakers

Attendees By Role

- 34% Developer & Creator
- 25% Enterprise/Industrial Decision Makers
- 18% Sales & Marketing Decision Makers
- 16% Start-up
- 7% Investor

About AWE

AWE USA 2024 marks the 15th anniversary of the "must attend" global XR industry event; now in our new home in Long Beach, California.

The 3-day AR VR conference is packed with sessions from 400+ top speakers across 15 tracks; covering tech and applications in many verticals. The Expo Hall features over 300 exhibitors offering hands-on experience with the latest spatial computing technologies.

Pre-conference workshops, community meetups, and networking opportunities give guests numerous ways to connect, learn, and grow their XR businesses at AWE USA.

AWE (Augmented World Expo) is the world's leading AR+VR conference and expo with events in the USA, Asia and Europe. AWE events consistently bring together a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors and top press in a unique opportunity to learn, inspire, partner and experience firsthand one of the most exciting industries of our times. Read more here.