Augmented Reality has taken Marketing and Advertising by storm in 2020. With limitations to in-person interactions, brands are seeking new ways to engage with customers virtually. Historically, consumer AR has been slow to adopt due to various points of friction such as downloading an app.
Enter Web AR: You can now seamlessly deploy an AR experience to your customers across your preferred channels from social media to email as simple as using a URL link or QR code.
Within a few clicks, your customer can interact with your brand in the physical world, view products at home, try-on clothing items like sunglasses, or watch the founder of the brand talk and walk across your kitchen table. This powerful and engaging experience is the reason why the memory response to AR is 70% higher than non-AR and why brands using AR ads are seeing disproportionate results like a 520% increase in intent to purchase over the next six months (95x the benchmark for non-AR).
With this two-day, online workshop, you’ll learn the foundational skills necessary to craft a carefully considered approach for deploying Web AR marketing and advertising experiences to your customer. You’ll learn how to set Web AR campaign goals, craft an AR-enabled customer journey, and deploy an omnichannel Web AR campaign that’s measurable, impactful, and designed to either compliment or outperform traditional marketing benchmarks.
Led by Patrick Johnson, CEO of the award-winning AR agency Rock Paper Reality, and Omead Sinai, Strategy Consultant at Rock Paper Reality (and former Customer Strategist at Deloitte Consulting), this two-day workshop combines a deep dive into RPR’s street-tested “AR Blueprint” for brands with virtual workshops and specific examples focused on creating Web AR campaigns. There are also live office hours and group webinar engagements to allow for networking, questions, and deeper discussions focused on participants’ specific projects, goals, and to work through the assignments.
Brand Managers - help your company navigate and evaluate Web AR for you brand
Creative Agencies - learn how and why you should consider providing Web AR solutions to your clients
Digital Artists - apply your creative and technical skills to helping brands leverage Web AR
Creative Technologists - explore this emerging medium for marketing and advertising and complement your technical skills with a proven process for Web AR campaigns
AR Enthusiasts - anyone looking to learn more, to make Web AR more accessible and to deploy campaigns for marketing and advertising