Web AR 101


Learn to plan and produce impactful Web AR campaigns

For Brand Managers, Agencies and Creators

No technical or coding experience required

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Why You Should Take This Workshop

You will leave this workshop understanding:

  • Why Web AR is the next essential medium for marketing and advertising and how it's being used today 
  • What Web AR tools are available to you and how to use them 
  • How to successfully craft an end-to-end Web AR marketing strategy that will realize tangible results 

Unmatched instructors and resources:

  • Instructed by award-winning Web AR experts plus renowned guest speakers throughout the course 
  • One-on-one sessions with your instructors to review your assignments and provide feedback 
  • Network of Web AR experts and actionable resources to get started on your Web AR journey 
  • Courtesy of our data partner ARtillery Intelligence, class members get a free two-week subscription to ARtillery Pro ($1,200 annual value). Not only will you get curated content specifically geared towards your course, but you'll also have access to their entire knowledge vault packed with data and spatial insights to support your continuing education. 

Why Web AR


Augmented Reality has taken Marketing and Advertising by storm in 2020. With limitations to in-person interactions, brands are seeking new ways to engage with customers virtually. Historically, consumer AR has been slow to adopt due to various points of friction such as downloading an app.

Enter Web AR: You can now seamlessly deploy an AR experience to your customers across your preferred channels from social media to email as simple as using a URL link or QR code.


Within a few clicks, your customer can interact with your brand in the physical world, view products at home, try-on clothing items like sunglasses, or watch the founder of the brand talk and walk across your kitchen table. This powerful and engaging experience is the reason why the memory response to AR is 70% higher than non-AR and why brands using AR ads are seeing disproportionate results like a 520% increase in intent to purchase over the next six months (95x the benchmark for non-AR).


Learn to Harness Web AR

With this two-day, online workshop, you’ll learn the foundational skills necessary to craft a carefully considered approach for deploying Web AR marketing and advertising experiences to your customer. You’ll learn how to set Web AR campaign goals, craft an AR-enabled customer journey, and deploy an omnichannel Web AR campaign that’s measurable, impactful, and designed to either compliment or outperform traditional marketing benchmarks.


Led by Patrick Johnson, CEO of the award-winning AR agency Rock Paper Reality, and Omead Sinai, Strategy Consultant at Rock Paper Reality (and former Customer Strategist at Deloitte Consulting), this two-day workshop combines a deep dive into RPR’s street-tested “AR Blueprint” for brands with virtual workshops and specific examples focused on creating Web AR campaigns. There are also live office hours and group webinar engagements to allow for networking, questions, and deeper discussions focused on participants’ specific projects, goals, and to work through the assignments.


Meet Your Instructors

Patrick Johnson
CEO & Co-Founder
Rock Paper Reality
Omead Sinai
Consulting manager
Rock Paper Reality

Guest Speakers