Learn how to produce effective Web AR experiences for your brand, business, or creative project. This course will establish the fundamental skills needed to help develop successful e-commerce/marketing campaigns, boost user engagement, and drive ROI through memorable web browser-based Augmented Reality interactions.
No technical or coding experience required
Augmented Reality has taken Marketing and Advertising by storm since 2020. With limitations to in-person interactions, brands are seeking new ways to engage with customers virtually. Historically, consumer AR has been slow to adopt due to various points of friction such as downloading an app.
Enter Web AR: You can now seamlessly deploy an AR experience to your customers across your preferred channels, from social media to email, through the use of a simple URL link or QR code.
WebAR offers the widest reach possible of all AR platforms with 3.5 billion smartphones worldwide across iOS and Android devices.
With only a few clicks, customers can interact with your brand in the physical world, view products in their home space, try-on clothing items and accessories before buying, or watch brand ambassadors talk and walk across their kitchen table.
These powerful and engaging experiences are the reason why the memory response to AR is 70% higher than non-AR interactions and why brands using AR ads are seeing disproportionate results, like 520% increases in intent to purchase in the six months that follow ( 95x the benchmark for non-AR ).
With this on-demand online workshop, you’ll learn the foundational skills necessary to craft a carefully considered approach for deploying Web AR marketing and advertising experiences to your customers. You’ll learn how to set Web AR campaign goals, craft an AR-enabled customer journey, and deploy an omnichannel Web AR campaign that’s measurable, impactful, and designed to either compliment or outperform traditional marketing benchmarks.
Led by Patrick Johnson, CEO of the award-winning AR agency Rock Paper Reality, and Omead Sinai, Strategy Consultant at Rock Paper Reality (and former Customer Strategist at Deloitte Consulting), this on-demand workshop combines a deep dive into RPR’s street-tested “AR Blueprint” for brands with virtual workshops and specific examples focused on creating Web AR campaigns. There are also live office hours and group webinar engagements to allow for networking, questions, and deeper discussions focused on participants’ specific projects, goals, and to work through the assignments.