Ori Inbar, Co-founder and Executive Director of AWE and Super Ventures will kick off the 10th AWE USA with a special welcome address and his annual state of the industry. For 50 years, computing has been a two-dimensional representation of a three-dimensional world. Now, tech giants and thousands of startups who are seeking growth opportunities beyond mobile have set spatial computing on a trajectory for exponential growth. Most large corporations are adopting spatial computing to improve their businesses driven by strong evidence it delivers measurable ROI, and consumers begin to appreciate the radical benefits of this technology which could signal the next dimension of humanity. In 2019, everyone must enter the next dimension to understand the impact it’s bound to have on their lives and businesses.
This keynote will give you hard data and lessons learned on what is and isn't working in AR/VR today, as well as a clear view of where the market is headed over the next 5 years
Jim Heppelmann, CEO of PTC and co-author of A Manager’s Guide to Augmented Reality, will present the findings of his latest research collaboration with Prof. Michael Porter of the Harvard Business School. As the Augmented Reality (AR) market matures, there are a growing number of capabilities for industrial companies like the real-time capture of front-line processes from the expert’s point-of-view. With these new capabilities comes a set of choices around the strategy, content, and delivery of AR experiences. In this case-study driven keynote, Jim will present a framework of essential questions to capitalize on the promise of AR in the enterprise today.
Spatial Computing is changing our understanding of AR/VR and MR today, at the dawn of the Age of Light. AR/VR and MR have long been understood as the next step for personal computing. But the emergence of Spatial Computing in self-driving vehicles, robotics, IoT, and screen free displays, breaks the mold of Personal Computing and unleashes computers into the world around us, enabling new forms of multi-user collaboration based on natural interaction, intelligence, proactivity, and social awareness. Spatial Computing and AR/VR/MR share the same core technologies - sensors, compute, AI, machine learning, 3D capture and rendering, ultra fast networks and compute. Creating new kinds of hybrid applications for AR/VR/MR that go beyond Personal Spatial Computing is one of the most exciting opportunities for AR/VR/MR innovators today. And, as the future of these technologies is tied to a bigger shift from electronics to photonics, we are also pioneers of the Age of Light who can help realize a bright future for humanity.
We are at the beginning of a new era in storytelling. Through increasingly immersive and self-directed experiences, digital reality is cracking wide open our understanding of storytelling due to its unique ability to merge the roles of listener and storyteller. While the elements that make stories resonate aren’t likely to change, for marketers to fully realize the opportunity digital reality presents, we will need a new storytelling language that deconstructs and recomposes the elements of story for this new and powerful medium. This presentation will explore how these technologies play into brand storytelling and look at some leading examples of how brands are using digital reality storytelling to build their brand and deliver results.
Emerging mediums like mixed and virtual reality allow audiences to experience new worlds and connect with characters like never before. We will discuss ILMxLAB’s ongoing pursuit of innovation in storytelling, and its potential to change the world of entertainment and more.
XR is the 3rd computing paradigm and we are now pioneering the golden era of XR content and we will examine which industries and applications are leading the charge with growth, momentum, and revenue in 2019.
When the screen in front of us becomes the world around us, new possibilities are opened – not just for entertainment, but for virtually any type of content or experience. Hear from Chris Bobotis, head of Immersive at Adobe, whose job is to help artists, filmmakers, and creative visionaries bring their talents to the new canvas and re-discover – or even reinvent – the art of narrative. Whether inventing new forms of creative expression, transforming customer experiences or igniting new business models, we can re-invent storytelling and content creation tools as we know them. Join us as we discuss storytelling in the context of technology and explore the evolution of stories across mediums.
What’s inspiring a growing technical and creative community to build AR experiences with a sound first approach? Michael Ludden will speak about the wearable devices and tools that developers and creators are using to build audio augmented experiences with Bose AR. Showcasing some of the more compelling and available “heads up and hands-free” applications, built by members of the Bose developer and creative community, you’ll hear how Bose AR is enabling new experiences for millions of users. Learn more at bose.com/ar.
Leaning into the future of Immersive storytelling and spatial computing at The New York Times
This is a historic moment. We are on the cusp of a new generation of mobile computing. Latency-free 5G broadband networks, Artificial Intelligence (AI) and Augmented Reality (AR) technologies will converge in the next five years to change the world as we know it. Our devices will change dramatically and change us in ways no one can fully predict. Convergence tells the story of Augmented Reality, a new technology that’s seeping into every smartphone and every workplace. But the smartphone is just the beginning. We will soon wonder how we put up with its miserable form for so long. In this presentation of key ideas from his new book, author and Forbes columnist Charlie Fink will discuss how the convergence will lead to head-worn, interoperable AR/VR glasses and, ultimately, to wearable, invisible, computing. The book uses a kind of AR called "marker AR," to allow readers to use their smartphone to bring pages to life in surprising and entertaining ways to illustrate how the world, and everyone it, will be painted with data. More than a book about technology, this is about an evolutionary change in humankind.
An exploration of various strategies to implement XR technologies into the music festival experience and drive fan engagement.
Virtual Reality may be a media and funding star in 2019, but the seeds of today's VR revolution were planted by the early pioneers who took the world by storm in the mid '90's. How did we create compelling VR experiences on PCs whose graphics and CPU capabilities throttled the dreams of these early visionaries? How did they create markets, sell products when the bell curve of available platforms ranged from low end PCs to high-end supercomputers? What mistakes were made, how can today's designers and developers learn from our experience and avoid making costly errors that can derail companies and careers? The "original gangstas" of VR will answer all, and share their accumulated wisdom with AWE attendees for the first time.