Augmented and virtual reality (also known XR) has the potential to transform the retail industry as a powerful merchandising tool, and 3D representations of products will be everywhere in retail, appearing on mobile, web and AR/VR devices enabling customers to interact with photorealistic products in virtual showrooms. Retailers will also benefit from 3D, as they will be able to create richer representations of their products across a diverse set of platforms. This technological advent is proving itself game-changing for retail, but without 3D being experienced consistently across all platforms and devices, the production remains siloed, expensive and tough to scale. Making the future XR- & 3D-rich retail landscape a reality will require collaboration of many different retail & technology companies that must ensure customers can find these experiences on many different platforms—from search results to social feeds to ad units to apps, ecommerce, websites, mobile AR devices, VR/AR headsets, & more. In this session, including Khronos Group 3D Commerce Working Group members, come together to discuss some of the current challenges of bringing XR & 3D applications to retail & explain what efforts are being made so far to overcome them.
In an ideal world, we would coexist seamlessly with technology, without screens as barriers. Projection mapping is the versatile engine that could power a future where isolating, screen-based experiences transform into communal, interactive ones. In this session, we will discuss the existing role of projected augmented reality, what we believe the near future holds for a blooming immersive industry, and how we at Wayfair are exploring new XR experiences to redefine the way customers shop for the home.
The Fashion industry is one of the most powerful growth engines in eCommerce. Online sales from just Accessories and Bags for example is expected to reach $85 billion by 2020. But Fashion returns are estimated to be between 30% to 50% - amounting to losses of billions of dollars annually. Augmented Reality can change all that. The potential of AR to transform retail fashion is huge. AR is already impacting many fashion experiences, from viewing designer bags in 3D to trying on shoes, eyewear, earrings, hats and other accessories with your smart phone. AR is also now enabling shoppers to experience virtual fashion shows with the world’s top models right in their own living rooms. For an industry that is plagued by high return rates and focused on design and brand, the ability to evaluate apparel online for fit and design is a true game-changer. This panel will examine the current state of AR in fashion, explore the progress of virtual try-on solutions and take a look at the future where personal virtual mirrors could change retail in a profound way.
Imagine a world of online shopping where you’ll never again have to purchase anything with only a small, blurry product picture to reference; where you can see stunning 3D models of every sneaker, couch, and coffee mug before you purchase; where you’ll never have to wonder what a product will actually look like when it finally gets delivered to you. Join VNTANA’s Ashley Crowder as she explores how simplifying the creation, management, and distribution of 3D assets across the web, AR, and VR benefits both brands and consumers; how XR is being utilized to create a more seamless and advanced e-commerce experience, driving revenue and fostering brand affinity.
The common conception that integrating and launching XR technologies in mobile applications is expensive and challenging is an outdated notion. Integration is easier than ever with low code and no code SDKs. In online fashion retail, 3D scanning apps will have a massive impact on the consumer experience. For traditionally sized apparel, it means a better fit which leads to higher sales and fewer returns. Mobile 3D scanning also broadens the online market of bespoke products by allowing customers to easily provide 3D scans to businesses who can extract accurate measurements on a consistent basis Through the development and demonstration of low-code solutions for implementing 3D scanning into mobile e-commerce applications, Scandy is changing the way the world views integrating and launching XR technologies.