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Tony Parisi
CPO Lamina1

Tony Parisi is a Metaverse and virtual reality pioneer, entrepreneur and investor. He has co-created several international 3D graphics standards, including VRML, X3D, and glTF. Tony is the author of O’Reilly Media’s foundational books on 3D graphics and Virtual Reality. Tony is currently Chief Product Officer at Lamina1, a layer 1 blockchain for the Metaverse. He is also an advisor and limited partner in early stage venture firms focused on the creator economy. Previously, Tony was Head of XR Ads and E-Commerce at Unity, where he oversaw strategy and product for the company’s real-time 3D brand advertising and commerce solutions. Tony is also a musician and composer and is currently finishing the cast recording for Judgment Day, a full- length original musical.



TALKS

May 26

08:40 AM - 09:20 AM

Livestream 3
Retail & eCommerce

How Augmented and Virtual Reality Will Change the Future of Retail - and How We’re Going to Get There

Cynthia Maller | Walmart

Tony Parisi | Lamina1

Shrenik Sadalgi | Wayfair

Boaz Ashkenazy | Simply Augmented

Amy Peck | Endeavor VR

Daniel Beauchamp | Shopify

May 26

01:40 PM - 02:00 PM

Livestream 3
Sales & Marketing

Get in the Game: The NFL Takes a Sound-first Approach to AR

Tony Parisi | Lamina1

Jason Yim | Trigger Global

May 27

03:10 PM - 03:30 PM

Livestream 3
Sales & Marketing

The Future of Advertising = BTC™… Brand to Camera

Tony Parisi | Lamina1

Peter Oberdorfer | TACTIC