Director, B2B Marketing
United Way of Greater Atlanta
Sara is Director of Business-to-Business marketing at United Way of Greater Atlanta. She comes with nearly 15 years of corporate and agency experience. Over the course of her career, she has honed the skill of driving audience and user engagement. She has developed and implemented programs to engage Fiserv and Lowe's employees in investing in wellness and to engage new customers for a Fortune 500 food services company.
Sara specializes in designing cross-channel marketing programs and use of emerging technologies to drive action and change behaviors. She architected a coordinated mobile website, app and digital marketing program for one employee wellness program in order to help employee develop new healthy habits.
At United Way, she spearheaded the organizations first foray into virtual reality to develop an immersive, empathy-building experience to teach middle school kids about better decision-making and relationship management.
Sara is active in the volunteerism community. She is a member of United Way’s Young Professional Leaders group, which focuses its efforts on keeping homeless kids in school.