Description

Virtual reality (VR) and Augmented Reality is the latest development aimed at changing the way people digitally connect and consume information. Not only will VR and AR alter how we interact and how brands deliver messages to audiences, it will also have significant impacts on behavior change.

During the keynote, attendees will learn about the ways in which virtual and augmented reality are being used to drive behavior change in campaigns and storytelling. The talk will cover the latest research on the effectiveness of these technologies in promoting positive behavior change, Empathy Building and embodiment. There will also be shown examples from companies that have successfully leveraged XR technology to convey messages, serving as a source of inspiration during the talk.

Speakers

Katrine Konyher

Senior Bus. Developer & Marketing Specialist , Khora