Description

Throughout this speech, we will delve into the transformative power of 3D & Augmented Reality for Display ADV and how it serves as a solution for brands and media agencies in defeating all their day-to-day challenges. We will address the main advertisers headaches, such as banner blindness and the lack of differentiation, and explore how immersive rich media can effectively overcome them.

Our discussion will focus on the significant benefits that they bring to the table, particularly in terms of enhancing brand recall, brand lift, and engagement. By creating interactive and engaging experiences, 3D & Augmented Reality captivates audiences and stands out amidst the sea of traditional advertising formats.

We will analyze compelling case studies to showcase the effectiveness of immersive rich media in driving memorable brand experiences. Additionally, we will explore the underlying principles and best practices in order to implement these campaigns, ensuring maximum impact and desired outcomes.

Join us as we uncover the potential for 3D & Augmented Reality for Display ADV, how it reshapes the advertising landscape, and the strategies that brands and media agencies can employ to leverage its capabilities.

Speakers

Mattia Salvi

CEO , Aryel