Cix is a 3X XR Founder of LIV, YUR, and an upcoming AR company. YUR was the most popular VR fitness utility, and LIV is the most popular VR content creation software. His legal name change came from his World of Warcraft avatar. This has provided him unique insight on the duality of a virtual identity and our physical one. He believes that the future of XR can be created for good, instead of the dystopia so many people fear it will become.