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Diana Mendez
Marketing Manager Niantic, Inc.

Diana Mendez is the Associate Content Marketing Manager for 8th Wall at Niantic, the leading development platform for web-based reality content (WebAR & WebVR). 8th Wall has powered over 1,700 commercial WebAR experiences across industry verticals, all of which require no app to download. She oversees the marketing and public relations initiatives of the company and its partners. Prior to working at 8th Wall, Diana worked as an Account Coordinator at Singer Associates, a public relations agency in San Francisco specializing in Crisis Communication and Public Affairs. Diana holds a BS in Sociology from the University of California, Los Angeles.

TALKS

Jun 1

02:55 PM - 03:50 PM

GRAND BALLROOM B
RETAIL, ECOMMERCE & ADVERTISING

How WebAR is Driving Success Across the Marketing Funnel

James Giglio | MVP Interactive

Diana Mendez | Niantic, Inc.

Jason Yim | Trigger Global

Tool Callif | Tool of North America