As a co-founder of Xmark Labs, Nicholas is focused on the role of Digital Reality technologies in enterprise digital transformation, particularly Virtual & Augmented Reality, IoT and Blockchain. He enjoys working at the intersection of strategy, technology and corporate narrative to accelerate business growth.Nicholas has been working with VR and AR systems since the 1990s when his team at Rainbow Studios pioneered the use of VR in 3D animation production. He has launched over 40 products across a wide range of consumer and enterprise markets.Nicholas is a Senior Member of IEEE, working in multiple areas including Digital Reality, Digital Privacy, Trust & Safety in Online Gaming and Human Digital Resilience.