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How Brands, from Startups to Fortune 500s, Can Use XR in the Workplace

Description

The term “metaverse” has become the latest corporate buzzword, but how will virtual reality truly integrate into our professional lives?

To answer this question, think back to the late 90s: commercial internet access shrunk the world and established a new playing field for companies to facilitate team interaction, marketing, and product distribution.

Today, executives have a similar opportunity to transform their business’ operations and engage with customers in an immersive environment via the metaverse.

Opening up endless possibilities for communication, collaboration, morale and workplace culture, VR enables coworkers to catch up, watch a presentation, and brainstorm in an array of immersive settings without ever leaving home.

Join Andrew Hawken, CEO and Co-Founder of Mesmerise, and Leslie Marshall, Chief Marketing Officer at Mesmerise, as they discuss how companies can embrace VR for enhanced hybrid work environments. They'll also address the practicality of the medium and current tech limitations.

Speakers

Head of Customer Solutions , Mesmerise
Chief Marketing Officer , Mesmerise

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Description

Delta Air Lines is the U.S. global airline leader in safety, innovation, reliability, and customer experience. Powered by its employees around the world, Delta has, for a decade, led the airline industry in operational excellence while building on its reputation for award-winning customer service.

Creating a safe environment for its employees and customers is one of Delta's top priorities. As such, it is imperative that new employees go through rigorous training to do their job safely and effectively to achieve the high-quality service that Delta is known for.

This talk delves into the benefits and challenges of using a virtual reality first design approach for creating interactive training simulations. We explore the advantages of utilizing VR technology to enhance learning and development and how designing with full VR interactivity in mind leads to more effective training outcomes. We will then discuss the impact of adding moderator capabilities into an iPad companion app to enhance the experience for the person in virtual reality and test their skills at a higher level.

Find how Delta identified the intended means of distribution and deployment, as well as the process for determining if WebXR (desktop version of the VR simulation) is a viable solution. We will share the process of adapting the virtual reality simulations for use on desktop platforms to increase accessibility for a wider audience while still preserving immersion. The presentation will cover topics such as the process of designing simulations that are both immersive and effective and the technical considerations involved in adapting VR simulations for use on desktop platforms.

This session will leave attendees with the following takeaways:

• Deeper understanding of how to design and develop training simulations that take full advantage of the unique capabilities of VR technology

• Benefits of intentional design

• How to translate VR simulations to other platforms for maximum reach and impact

• Considerations for prototyping and production before you start your own project

• Technical considerations for designing simulations that can be used in both virtual reality and desktop environments

Speakers

CEO , Futurus
Program Manager , Delta Air Lines