11:20 AM - 11:45 AM
In a fast-evolving world of technology, staying ahead of the curve and pushing creative and technological boundaries with AR is not just beneficial, but essential. Join Resh Sidhu and Ben Feuerstein, the founders of Snapchat's AR Creative Studio, as they unveil their key principles for building industry-leading AR experiences with the Snap AR platform.
During this talk, they'll share principles for AR development on Lens Studio backed by real-world examples of experiences that have captivated festival-goers with Live Nation, transformed fashion with Vogue, and brought wonder to Coca-Cola. Whether you're a brand, a developer, or simply curious about the latest advancements in Snap AR’s technology, this is a unique opportunity to learn from experts and gain practical insights and innovative ideas.
Get ready to be inspired, educated, and amazed by the incredible possibilities of Snap AR, and how it can help you meet the ever-changing demands of today’s consumers.
09:00 AM - 09:45 AM
Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the 14th annual AWE USA 2023 event with the theme: XR is Everywhere!
He will kick off with his annual update about the state of the XR industry and where it's headed, and will follow up with "Metaverse Unplugged" - a super-fan conversation with Neal Stephenson - the legendary author who coined the term Metaverse.
09:50 AM - 10:15 AM
Qualcomm Technologies Inc., is excited to be at the forefront of accelerating the XR industry. Our efforts to build an open XR ecosystem have helped drive innovation that make the XR industry successful for all. At AWE 2023, Hugo Swart, VP & GM of XR at Qualcomm will reveal the latest developments with our Snapdragon XR platforms and Snapdragon Spaces developer SDK and how they are shaping the next generation of AR, VR, and MR experiences.
10:20 AM - 10:45 AM
The journey with XREAL Light, XREAL Air and Beyond
10:50 AM - 11:15 AM
A fireside chat with Rony Abovitz, CEO of Sun and Thunder (founder of Magic Leap and MAKO Surgical), and his podcast co-host, Forbes tech columnist Charlie Fink. Rony will discuss why he thinks we're in a difficult but necessary middle "Gemini" phase (Mercury-Gemini-Apollo) before a deeper convergence of multiple technologies enables a full flowering of the XR seeds we have been planting for the past ten years, and the five decades before that.
12:45 PM - 01:10 PM
Witness the dawn of a new age of Augmented Reality as Qualcomm Technologies, Inc. addresses some very real pain points to mainstream XR adoption today. See how the latest phase of Snapdragon™ Spaces XR Developer platform aims to onboard and activate an untapped market of mobile developers as well as enabling XR developers with the ease of familiar traditional input models. This talk lays the groundwork for the rest of the Snapdragon Spaces activations throughout the show, you won’t want to miss it.