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Natascha French
CMO MVP Interactive

Natascha French, a seasoned marketing executive with over two decades of experience, currently holds the position of Chief Marketing Officer at MVP Interactive. This creative technology company specializes in crafting immersive fan experiences for Fortune 500 companies in the sports and entertainment sectors. Natascha's expertise extends to leading customer experience transformations, launching over 50 brands globally during her tenure at various marketing and PR agencies. Notably, as the former CMO at VNTANA, she played a pivotal role in creating interactive hologram experiences for prestigious brands like Lexus, Disney, ABC, and NBC.

A graduate of Emory University, Natascha also serves as a mentor for Startup UCLA and Stadia Ventures. Recognized as a sought-after speaker, she has showcased her expertise in emerging technologies and strategic marketing at major industry events, including CES, AWE, NAB, Digital Hollywood and more.

TALKS

Jun 1

02:00 PM - 02:25 PM

GRAND BALLROOM G
GAMING, ENTERTAINMENT & MEDIA

Gamification of Fan Experiences Using XR

James Giglio | MVP Interactive

Natascha French | MVP Interactive

Bobby Basham | Chicago Cubs