Natascha French
CEO Scale Strategies

Natascha French brings a blend of marketing and sales strategy consulting with 20+ years of experience - including as Chief Marketing Officer - guiding companies to new revenue growth through her expertise in emerging technologies. She is a pioneer in defining and shaping the immersive technology market, in particular in AR/MR/XR, and AI, leading engagements for Fortune 500 brands, focused on media and entertainment, sports, retail and consumer goods. As CEO and Founder of Scale Strategies, a sales and marketing agency, Natascha works directly with clients, advising them on how they can build new paths to profitability through immersive solutions, including, Wells Fargo, Deloitte, Lexus, Caesars Entertainment, ABC, NBC, Disney, AT&T, SpaceX, NRG, Pioneer Electronics, Sony, and others. Prior to founding Scale Strategies, she was the CMO of VNTANA, a 3d infrastructure platform. Natascha began her career at CNN and has led customer experience transformations and has launched over 50 brands while working at various marketing and PR agencies globally. She graduated from Emory University, having prior studied at the University of California, Berkeley. She is a mentor for Startup UCLA and Stadia Ventures. Natascha has been a speaker at CES, AWE, NAB, EventTech, ISG, Digital Hollywood, Digital LA, and more.


Jun 1

02:00 PM - 02:25 PM


Gamification of Fan Experiences Using XR

Natascha French | Scale Strategies

James Giglio | MVP Interactive

Bobby Basham | Chicago Cubs