AWE USA 2025

Immersive Tech That’s Redefining the Fan Experience

Jun 11

05:00 PM - 05:25 PM
Room 102B
Retail & Marketing

Description

Game day will never be the same. This isn’t just about foam fingers and kiss cams—where your ticket could be your face, your beer is delivered by AI, and the halftime show might pop into your living room in 3D.

Together, Christian and Laura will pull back the curtain on what it really takes to turn a stadium into a smart, seamless, and unforgettable experience. From biometric entry to autonomous retail to next-gen XR activations, The Los Angeles Football Club is rewriting the tech playbook.

From the front of the house to the back, this chat is a candid, creative look at how sports, tech, and storytelling collide to transform how we show up, cheer, and connect.

Bonus: Reality might bend a little.

Session Speakers