AWE USA 2027

Traversing the XR Landscape in 2026

Jun 18

01:00 PM - 01:25 PM
Gaming Stage | Expo Hall
Gaming & LBE | Sponsored by PICO

Description

Confused by what's actually happening in XR? Meta pulled back, VR is in the background. AI glasses are on everyone's mind. Developers are confused about what to build and for which device. The narrative hasn't caught up to reality.

This talk cuts through the confusion: where the market actually stands, what the data shows, and how studios of all sizes are adapting their strategies in a landscape that looks nothing like it did two years ago. It's part analysis, part ground-level reality check, and part honest look at what's working and what isn't.

Session Speakers