Scaling LBE from Japan: From Places to Platforms

Location-based XR is shifting from one-off experiences to scalable spatial infrastructure. In this session, STYLY and KDDI will present how Japan’s LBE market is evolving through platform development, ecosystem partnerships, and distribution strategies - reflecting the evolution of LBE from experimental installations to sustainable entertainment ecosystems through real-world deployments and open platform initiatives. Attendees will gain insights into how immersive entertainment experiences can scale across venues, cities, and global markets through connected platforms and spatial ecosystems.