Welcome back to AWE Talks, our series that plucks the greatest hits from the vast AWE conference archive. To get the juices flowing for AWE USA 2021, we'll spend the next several weeks highlighting insightful videos from the recent past -- especially those with concrete and tactical takeaways.
To that end, we continue the watch party this week with a look at best practices and tactics for designing and testing immersive experiences. eBay Sr. Design Research Manager for Mobile & Spatial Computing, Hannah Scurfield walks us through steps and considerations for optimizing killer immersive apps.
See the full video below along with TLDR (or TLDW) quick-hit takeaways.
– When designing immersive experiences, know your audience. Build for regular folks, not just early adopters.
– Test experiences in real home and office environments for the right context and situational nuances
– Create design principles: a set of UX do's and don'ts to keep the experience safe and comfortable.
– Question existing design from legacy media. Don't just port elements like floating keyboards and app grids in VR.
– Lean into immersive capabilities when collecting data. See what users see, not just what they verbally report.
– Track usage over time to see how users evolve with a product, rather than a snapshot of the first interaction.