27 Aug 2021 | Mike Boland
AWE Talks: Unlocking the Path from Idea to AR
Augmented Reality

Welcome back to AWE Talks, our series that plucks the greatest hits from the vast AWE conference archive. To get the juices flowing for AWE USA 2021, we're highlighting insightful videos from the recent past. 

We continue the series this week with a look at the path from AR ideas to fully-baked experiences. If AR is to become more penetrated and active, that process needs to be streamlined says Adobe's Stefano Corazza.

And he should know. As AR lead at Adobe, he watches over the development of Aero -- the company's AR creation engine. Just as Adobe has democratized digital media with its ubiquitous Creative Cloud, it wants to do the same for AR.

How is it doing that? And what is it learning along the way?

See the full video below along with TLDR (or TLDW) quick-hit takeaways.

– Adobe Aero's mission is to unlock artist creativity through 3D.
– That can be through conceptualizing artwork pre-creation; or in bringing it to life post-creation.
– One of the most important factors for such tools to gain adoption is interoperability.
– For one, Adobe achieves this through compatibility with several 3D file formats.
– It's also important to offer tools to create interactive content using object-oriented workflows (versus coding). 
– Tools to sharing and distribute finished works is likewise critical.
– Today, sharing is accomplished through video, Aero live links, or outputting common formats like USDZ. 
– Tomorrow, sharing will be accomplished through a unified spatial content "layer" (basically, AR's metaverse). 
– To do this, we'll need a universal registry to publish material to the metaverse... a sort of spatial DNS. 

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  


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