12 Aug 2022 | Mike Boland
AWE Talks: Meet the XR Guild
AWE USA 2022

Welcome back to AWE Talks, our series that revisits the most engaging content from AWE’s catalog of presentations and panel discussions. With a fresh batch of content from AWE USA 2022, there's still plenty to dive into.

This week, we take a look at the new XR Guild. Meant to be a place for collaboration, ideas, and supporting ethical standards, it launched on the AWE stage, where we learned all about its goals and founding principles 

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library on awe.live and AWE’s YouTube Channel.

– The XR industry's relatively early stage presents an opportunity to instill standards early.
– This comes as the broader tech world continues to try to fix cultural issues retroactively.
– The XR Guild has emerged to meet that opportunity and be a standards bearer for XR.
– That includes agreed-upon standards for ethical practices in products and in behavior.
–  'Agreed-upon' is the key term as standards will be fluid and based on member input.
– This starts with by-laws and established goals, but democratically branched from there. 
– The guild is also meant to be a place to exchange ideas and tap into collective resources. 
– That includes case studies, research, mentorship, and perspective from colleagues.
– For example, a "repository of past mistakes" can help guild members learn from each other.
– Altogether, this makes it a knowledge base in addition to a force for good. 
– But there are many things that the guild is not... including a union or a social club.
– It also doesn't take membership or money from XR companies, to avoid conflict.
– In other words, company agendas (e.g., format wars), can't taint the guild's mission. 
– This makes it a "guild for people, not companies," says founding member Evo Heyning.

See more about the Guild's founding principles and goals in the video below, and join here

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  

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