19 Aug 2022 | Mike Boland
AWE Talks: 9 Principles for Living Cities
AWE USA 2022

Welcome back to AWE Talks, our series that revisits the most engaging content from AWE’s catalog of presentations and panel discussions. With a fresh batch of content from AWE USA 2022, there's still plenty to dive into.

This week, we take a look at Living Cities. Previously operating in stealth, Co-founder Matt Miesnieks walks us through the company's founding principles in fusing software and physical spaces in socially relevant ways. 

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library on awe.live and AWE’s YouTube Channel.

– Though everyone's talking about online metaverses, is the real opportunity in the world around us?
– Similar to Niantic's "real-world metaverse" the idea is to infuse digital dimension to physical spaces.
– This broad concept aligns with the goals of Living Cities, though it's building something unique.
– One point of strength is its founding team: Matt Miesnieks, John Gaeta, and Dennis Crowley.
– Much of the company's vision is built on the principle that reality is scarce while digital content is infinite
– Is there opportunity at the intersection of those principles, to optimize scarce geo-located realities?
– Similarly, places and spaces are so valuable: "Who we are is a function of the place we're in."
– Against that backdrop and conceptual model, Living Cities is moving forward with 9 key principles. 
1. Reality is scarce.
2. People are the killer app.
3. It's all about the spirit of a place, not the geometry.
4. Lore is built into location.
5. Communication, social & self-expression are the same thing.
6. AR is the wrong place to start. 
7. Reality is dynamic and alive.
8. Get in the metaverse in order to get off the metaverse.
9. The real and virtual are reflections of each other (not digital twins)

For more color from Miesnieks, check out the full talk below, and stay tuned for more product details from Living Cities in the coming months. You can also join its Discord here.  

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  

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