4 Nov 2022 | Mike Boland
AWE Talks: How Do AR Glasses Go Mainstream?
AWE EU 2022

Welcome back to AWE Talks, our series that revisits the most engaging content from AWE’s catalog of conference sessions. With a fresh batch of session footage from the recent AWE EU, there's plenty to dive into.

This week, we focus on the path to mainstream AR glasses. What are the barriers on technical, practical, and cultural levels? We hear from a panel of AR glasses innovators about how we get to AR glasses' mainstream holy grail.   

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library on awe.live and AWE’s YouTube Channel.


Sebastian Anjou:
Business Development Director EMEA at Vuzix Corp, EMEA
Edu Strul: CEO at EyeJets ltd.
Pia Harju: VP of Business Development at Dispelix
Jay Latta: Fusionist at The Fusionists

– Smart glasses are AR's holy grail, evolving from handheld to head-worn and hands-free.
– This evolution will happen on technical and cultural levels in terms of user comfort.
– For the latter, much consumer education is required to accelerate their acclimation.
– This education isn't as critical (though still important) in enterprises, where ROI is clearer. 
– Meanwhile, AR glasses providers and proponents face design and technical challenges. 
– AR glasses have to be widely appealing and have a clear value proposition for consumers.
– Tech giants are seeding the ecosystem with platforms so that apps can reach the market faster.
– But even with accelerated distribution and platforms to build on, AR glasses have a long road.
– The question is if AR glasses will ever fully replace smartphones. There are varying opinions.
– Consensus is that we'll still need smartphones, while AR glasses play a role in some activities. 
– Expecting AR glasses to replace smartphones, raises the bar even higher than it already is.  
– When the market is big enough to justify it, we'll need purpose-built AR glasses for activities.
– Entertainment devices will need dimming to block light and improve contrast/brightness.
– Enterprise-focused AR will need more see-through capability for situational awareness.
– Some innovations achieve this range already, such as Magic Leap 2's dimming features.
– Another success factor is native thinking in terms of designing AR glasses experiences. 
– They should lean into unique AR capabilities, rather than just replace smartphone functions. 
– Cautionary tales include early online newspapers that were scans of the physical paper. 
– For AR glasses to differentiate, they'll eventually need to do things smartphones can't do.

For more color, check out the full session below.

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  

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