Welcome back to AWE Talks, our series that revisits the most engaging content from AWE’s catalog of conference sessions. With a fresh batch of session footage from the recent AWE EU, there's plenty to dive into.
This week, we focus on the convergence of AR and the creator economy. Creators of all kinds are applying their craft to AR lenses for brand marketing and other purposes. What are best practices, current dynamics, and considerations?
See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library on awe.live
and AWE’s YouTube Channel
.Speakers Paige Piskin
- AR/VR Director & TikTok Creator Isabel Palumbo
- Founder at ＬＯＣＶＳ ＳＯＬＶＳ Isabelle Udo
- Aws at videOrbit Studio
– AR creators come from various backgrounds like design and film: There aren't prerequisites.
– Tech background isn't always necessary but it helps to know basic HTML or 3D design software.
– Some platforms are more technical (e.g. blender) than others (e.g. Lens Studio), so options exist.
– Other skills for creators go beyond technical acumen, including things like reactiveness to trends.
– Sometimes lens ideation requires tapping into cultural moments and bringing them to life.
– Looking forward, AR's next chapter may involve a convergence with generative AI like DALL-E
– This combination could be powerful as AI can provide some inspiration and ideation for AR.
– As for advice, start experimenting and don't make every lens perfect... just get it out there.
– One common onboarding path for AR creators is to simply get started as a hobby or passion.
– In some cases, that process leads to a real user following, which then attracts brands.
– Then comes the monetization, including several independent creators making a living on AR.
– But it's important to keep it fun: make sure to do work for yourself in addition to client work.For more color, check out the full session below.