10 Mar 2023 | Mike Boland
AWE Talks: Finding AR Glasses' Sweet Spot
AWE USA 2022

Welcome back to AWE Talks, our series that revisits the most engaging content from AWE’s catalog of conference sessions. To gear up for AWE USA 2023, we're diving into the most insightful and evergreen sessions from recent AWE events. 

This week, we take a deep dive into the challenges of AR glasses design, especially for industrial use cases. AR industry veteran Nima Shams walks us through all the considerations and a few potential paths forward.

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library on awe.live and AWE’s YouTube Channel.

And check out the AWE USA 2023 speakers and agenda, just added... 


Nima Shams:
 VP of Product Engineering and Management, DigiLens

  • AR is what enterprise and industrial productivity needs.
  • These areas have plateaued, and tech traditionally causes inflections
  • In that sense, could AR represent the next industrial revolution?
  • Despite this potential, AR hasn't become ubiquitous in industrial settings
  • The need is there... the breakthrough is there... but adoption isn't.
  • Why is this? It's part organizational/cultural inertia and part product fit.
  • For the latter, there are dueling camps for AR glasses designs
  • These camps sit at opposite ends of the form and function spectrum.
  • On one end you have sleek, light, and wearable designs (e.g., Realwear)
  • On the other end, you have hefty, but functionally-rich AR (e.g., Hololens)
  • The best of both worlds could arrive someday but today there are tradeoffs.
  • So the name of the game is finding the sweet spot along that sliding scale.
  • This requires a purpose-built approach for specific verticals and use cases.
  • An all-in-one approach leads to "jack of all trades, master of none" scenarios.
  • The way this will play out in the near term is with a spectrum of devices.
  • For all scenarios, purpose-built design must permeate the entire tech stack.
  • Everything from waveguides to processing to UX must work in concert.
  • DigiLens for example pioneers light and functional display and optical systems. 
For more color from the Shams, check out the full video below. 

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  

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