24 Mar 2023 | Mike Boland
AWE Talks: Delivering AR Through the Creative Cloud
Augmented Reality

Welcome back to AWE Talks, our series that revisits the most engaging content from AWE’s catalog of conference sessions. To gear up for AWE USA 2023, we're diving into the most insightful and evergreen sessions from recent AWE events. 

This week, we switch gears from the huge library of AWE USA session footage to mix it up with AWE Nite. Specifically, AWE Nite SF held an event to spotlight Adobe's work with Aero, an AR developer platform that piggybacks on the pervasive Creative Cloud.

See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library on awe.live and AWE’s YouTube Channel.

And check out the AWE USA 2023 speakers and agenda... 

Here are summarized takeaways from Adobe:

– Of all the AR creator platforms, one less-discussed player is Adobe Aero.
– However, it could be the best-positioned platform in the mix.
– That's because it piggybacks on, and integrates with, the Creative Cloud.
– This essentially brings AR development to millions of creatives globally. 
– Integrations with tools like Photoshop and Illustrator also beef up workflows.
– Beyond that positioning, Aero offers App Clips as an AR vessel. 
– Building on Apple's framework, this enables app-like AR functionality.
– However, it doesn't come with the friction of downloading an app. 
– Instead, a micro-sized engine is downloaded to power an AR experience.
– That means, AR can be launched with just a link or QR code (like web AR). 
– That gives it the agility of web AR with the beefier functionality of apps. 
– Beyond delivery, Aero also boasts a no-code creation environment. 
– This makes it more accessible to all those millions of Creative Cloud users. 
– To illustrate this, Adobe's director of animation walks us through the process. 
– He imports a 3D asset and adds interactions for a functional AR experience.
– You can try the finished experience for yourself with this QR code
– See the full video below for more color on that process and design language. 

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.  

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