3 Nov 2023 | Mike Boland

AWE Talks: The State of the XR Union

AWE EU 2023

– Though there's still skepticism out there, the fact is that XR has meaningful traction.
– To quantify that, it's currently a $38 billion market, according to ARtillery Intelligence.
– Moreover, 1.2 billion people globally have experienced AR in some form.
– And Europe continues to grab a big share of that pie, now equivalent to the U.S.
– But we should also acknowledge the challenges: XR is hard admits Inbar.
– For example, XR hardware is based on optics so it doesn't follow Moore's law.
– Then again, look at how far the hardware has come in only the past few years.
– We have a strong baseline of devices on which startups can innovate.
– 2023 milestones include Quest 3 and the Google/Qualcomm/Samsung alliance.
– This holiday season could be the moment of truth for Quest 3's market impact.
– And don't forget Apple Vision Pro, the most consequential XR event in 2023.
– For passthrough devices like Quest 3 and AVP, 2023 is the year of AR on VR.
– It’s also the year of AI, given all the excitement around generative AI and ChatGPT.
– Better yet, XR and AI go together: XR is the face of AI, and AI is the brains of XR.
– For example, AI accelerates XR by powering its functionality and generating 3D assets
– Correspondingly, XR is the interface for AI, considering interaction with 3D content.
– So despite all its challenges, XR is moving along and has ample opportunity ahead.
– The question is what region will take the lead? North America, APAC... or Europe?
– For lots more color from Inbar, check out the full keynote below... 

  Want more XR insights and multimedia? ARtillery Intelligence offers an indexed and searchable library of XR intelligence known as ARtillery Pro. See more here.