Ori Inbar, Co-founder and Executive Director of AWE and Super Ventures will kick off the 4th AWE EU with a special welcome address and his annual state of the industry. For 50 years, computing has been a two-dimensional representation of a three-dimensional world. Now, tech giants and thousands of startups who are seeking growth opportunities beyond mobile have set spatial computing on a trajectory for exponential growth. Most large corporations are adopting spatial computing to improve their businesses driven by strong evidence it delivers measurable ROI, and consumers begin to appreciate the radical benefits of this technology which could signal the next dimension of humanity. In 2019, everyone must enter the next dimension to understand the impact it’s bound to have on their lives and businesses.
VR and AR allows us to do much more than just playing games. New tools means new ways to think, work and overall live. During this presentation, the European Parliament Innovation department will go through use cases that illustrate what the future of work could become.
In the past, numerous use cases have been piloted to demonstrate the potential of XR for business applications. An example of this is the VR product configurator, in which customers can already experience products virtually in order to make a purchase decision. Such applications are usually associated with a large hardware investment and built statically. But how do the future services reach the mobile customer? Which business models are promising and what are the requirements for a successful rollout? We want to discuss these aspects in the panel with the experts from the different areas and thereby shed light on the way from service to customer.
On Snapchat, AR usage isn’t experimental, it’s habitual — with 70% of our 203 million users interacting with AR everyday. In this session, learn about the unique characteristics of the Gen Z and Millennial generation that will redefine the role of the camera in consumers lives and how hundreds of marketers globally are tapping into AR to reach their audience at scale.
At AWE 2019 in Santa Clara, Volvo Cars and Varjo announced their cooperation in development of one of the most advanced use cases for XR that has been achieved, driving a real car on the road with the human-eye resolution headset XR-1 from Varjo. The world leading performance in terms of resolutions, latency and eye-tracking of the XR-1 headset makes it possible to overlay digital content on the video pass-through video stream in order to evaluate new design and functions of new cars during development. The overlaid virtual content is connected to the signals from the physical car, which enables interaction with all vehicle functions while driving. This talk will take you through the journey of development of the Augmented Reality Car and give insights in the technical challenges that has been resolved both by Varjo and Volvo Cars. It will also present how this new tool is used for advanced use cases like active safety, design reviews and technology development at Volvo Cars.
Coca-Cola HBC and Ubimax will share the most essential elements of the innovative vision picking solution for warehouse processes across CCHBC’s territories. We will tell a joint story and deep dive into the project’s scope from initial business need to first rollout in Greece and solution expanding to more locations focusing on how to achieve a fast, accurate and effective customer service using Augmented Reality. Learn more about this state-of-art practice and start your own AR Journey today!