In an ideal world, we would coexist seamlessly with technology, without screens as barriers. Projection mapping is the versatile engine that could power a future where isolating, screen-based experiences transform into communal, interactive ones. In this session, we will discuss the existing role of projected augmented reality, what we believe the near future holds for a blooming immersive industry, and how we at Wayfair are exploring new XR experiences to redefine the way customers shop for the home.
Augmented and virtual reality (also known XR) has the potential to transform the retail industry as a powerful merchandising tool, and 3D representations of products will be everywhere in retail, appearing on mobile, web and AR/VR devices enabling customers to interact with photorealistic products in virtual showrooms. Retailers will also benefit from 3D, as they will be able to create richer representations of their products across a diverse set of platforms. This technological advent is proving itself game-changing for retail, but without 3D being experienced consistently across all platforms and devices, the production remains siloed, expensive and tough to scale. Making the future XR- & 3D-rich retail landscape a reality will require collaboration of many different retail & technology companies that must ensure customers can find these experiences on many different platforms—from search results to social feeds to ad units to apps, ecommerce, websites, mobile AR devices, VR/AR headsets, & more. In this session, including Khronos Group 3D Commerce Working Group members, come together to discuss some of the current challenges of bringing XR & 3D applications to retail & explain what efforts are being made so far to overcome them.
The Fashion industry is one of the most powerful growth engines in eCommerce. Online sales from just Accessories and Bags for example is expected to reach $85 billion by 2020. But Fashion returns are estimated to be between 30% to 50% - amounting to losses of billions of dollars annually. Augmented Reality can change all that. The potential of AR to transform retail fashion is huge. AR is already impacting many fashion experiences, from viewing designer bags in 3D to trying on shoes, eyewear, earrings, hats and other accessories with your smart phone. AR is also now enabling shoppers to experience virtual fashion shows with the world’s top models right in their own living rooms. For an industry that is plagued by high return rates and focused on design and brand, the ability to evaluate apparel online for fit and design is a true game-changer. This panel will examine the current state of AR in fashion, explore the progress of virtual try-on solutions and take a look at the future where personal virtual mirrors could change retail in a profound way.
Imagine a world of online shopping where you’ll never again have to purchase anything with only a small, blurry product picture to reference; where you can see stunning 3D models of every sneaker, couch, and coffee mug before you purchase; where you’ll never have to wonder what a product will actually look like when it finally gets delivered to you. Join VNTANA’s Ashley Crowder as she explores how simplifying the creation, management, and distribution of 3D assets across the web, AR, and VR benefits both brands and consumers; how XR is being utilized to create a more seamless and advanced e-commerce experience, driving revenue and fostering brand affinity.
The common conception that integrating and launching XR technologies in mobile applications is expensive and challenging is an outdated notion. Integration is easier than ever with low code and no code SDKs. In online fashion retail, 3D scanning apps will have a massive impact on the consumer experience. For traditionally sized apparel, it means a better fit which leads to higher sales and fewer returns. Mobile 3D scanning also broadens the online market of bespoke products by allowing customers to easily provide 3D scans to businesses who can extract accurate measurements on a consistent basis Through the development and demonstration of low-code solutions for implementing 3D scanning into mobile e-commerce applications, Scandy is changing the way the world views integrating and launching XR technologies.
Augmented reality has been floating around for years with games that have taken the world by storm, promises of a digital world on top of the real one, talks of new forms of entertainment, and so much more. But, each of these applications has to date fallen short of providing real benefits to the world. AR in eCommerce, on the other hand, has been making a major impact on many companies' top line revenue. For the few companies that have bit the bullet on the high price tag to roll out wide-scale AR for their products, they have been pleasantly surprised at increased sales conversions, lowered return rates, and happier customers. Seek has been at the forefront of making this possible. With customers ranging from Walmart and Overstock to Nestle and Vans, Seek has emerged as the leader in helping brands implement AR for eCommerce. Through Seek's proprietary 3D pipelines, world-class web-based AR deployment technology, and award-winning Seek Studio that allows brands to manage their content, Seek has opened the door for brands large to small to begin seeing major impacts on their eCommerce business today.
Every year, it’s the same story - a year-on-year epidemic of closures, retail stores heading to administration and a seemingly bleak outlook for products in the physical world. At SPATIALx, we’re experimenting and creating a new concept we call “_BLANK”. We’re on a mission to transform the high-street through immersive tech integrated into retail environments, creating stores with nothing inside. Curious? – You should be! -- We believe the future is for the bold; for those brave enough to chart a completely new course and try something truly, new and different. In this talk, we’ll explore the concept of Mixed Reality powered retail experiences. You'll learn what it takes to combine immersive technologies with a socialized re-fit of retail, new emerging commercial models, hurdles to overcome and how to uncover the potential that lays ahead with holographically projected products and zero-hour delivery.
Join 8th Wall in a discussion on how WebAR is driving real results for brands using this platform for marketing and advertising. The panel will discuss how they are incorporating web-based augmented reality into their campaign strategy to create content that resonates and converts, and how they foresee the landscape of advertising changing in the context of increasingly immersive media.
How do new products & services triumph in crowded marketplaces? What can we learn from neuroscience to help inform design choices? This talk will be a brief tour of the science and psychology behind making unforgettable experiences. The talk will also be a second-screen experience - where audiences are invited to contribute, share their views, interact and ultimately affect the outcome of the talk - in real-time.
The NBA has been at the forefront of creating innovative digital fan experiences. Scott Stanchak, the league’s Vice President, Emerging Technology, will detail how the NBA is using augmented reality, mixed reality and virtual reality to bring fans from around the world closer to the game. Stanchak will also discuss how the NBA is using a similar innovation process to enhance the live game-viewing experience.
This year NFL football fans were able to enjoy a new AR activation on-site in Miami, the host city of Super Bowl LIV. Utilizing the Unity platform, Bose created a beacon-based fan experience as part of the 10-day celebration leading up to the game, in partnership with the NFL and Trigger Digital. Fans were asked to don a pair of Bose headphones and approach a set of “players’ lockers”. Activated by a beacon, the lockers came to life with an audio experience offering content related to the relevant NFL player. For example, the fan may have heard a previously conducted interview between the player and a reporter. In this presentation, Michael Ludden, Global Head of Enablement & Principal AR Advocate at Bose, Tony Parisi, Head of AR/VR Ad Innovation at Unity Technologies and Jason Yim CEO at Trigger Digital will explain how this activation was developed and why an exclusively audio-first approach to augmented reality with tailored audio content can be a new way of engaging consumers that is often overlooked. The speakers will demonstrate what is possible with audio AR, including how it can provide a sense of motion and direction.
AR is being used to create new, engaging, effective ways for consumers to interact with brands and businesses. By adding AR gamification and location-based context, businesses are increasing reach, user sentiment, and actual foot traffic. Having worked with global and national brands like AT&T, Simon Malls, Starbucks, Mcdonalds, and Samsung, Niantic's sponsorship platform has been evolving to a new form of AR marketing that is non-intrusive, organic, and engaging. Gaming is the new way to reach the so-called "unreachable" demographic, those who can no longer be engaged with via traditional forms of marketing. With the gaming narrative and experience in mind, we will walk through how location-based AR games can drive foot traffic to brick-and-mortar stores and provide highly contextual and timely moments of engagement with customers. Pulling from real world results, we will share case studies on what works in location-based AR gaming and how brands can leverage this new form of marketing. Having worked with global and national brands like AT&T, Simon Malls, Starbucks, Mcdonalds, and Samsung, Niantic's sponsorship platform has been evolving to a new form of AR advertising that is non-intrusive, organic, and engaging. Gaming is the new way to reach the so-called "unreachable" demographic, those who can no longer be engaged with via traditional forms of advertising. With the gaming narrative and experience in mind, we will walk through how location-based AR ads can drive foot traffic to brick-and-mortar stores, create location context for digital brands, and provide highly contextual and timely moments of engagement with customers. Pulling from real world results, we will share case studies on what works in location-based AR gaming and how brands can leverage this new form of advertising.