Poplar is one of the world's AR leaders in the Advertising and Marketing sector (source Digi-Capital). The platform has enabled the production of over 100 AR campaigns on demand, for top brands internationally: music labels, gaming, entertainment, beauty/luxury, consumer goods and food and beverage. David, it's CEO (ex-YouTube/Google and Netflix), will share with AWE's audience some metrics from these brand case studies, as well as best practices on how to create successful AR advertising and marketing campaigns.
New research findings will be shared regarding the use of 3D and AR to drive product consideration, engagement, and sales.
Immersive technologies are changing the way people interact with their surroundings and with each other, blurring the lines between the digital and physical worlds and reducing the friction between brands and their audiences. Specifically with AR, brands now have the power to interact with consumers in their own environment (cue one of Daenerys’ dragons landing on NYC’s Flatiron Building). The opportunities are seemingly endless – yet companies are still trying to wrap their heads around the tech and its value proposition. How do you achieve ROI? Olivier Koelemij, MD of MediaMonks LA, will make a case for every brand to implement AR into what he calls the ‘modern marketing mix’, capitalizing on its possibilities, whilst addressing both the challenges impacting the adoption of AR as well as the developments that will soon make it even more accessible.
Brands are looking for novel and innovative ways to mesh augmented reality with their CX strategies. Sometimes, the most atypical brand can be amongst the best teachers for how to bring technologies together. Working on behalf of the John F. Kennedy Presidential Library and Museum, Digitas created JFK MOONSHOT--a fully-synchronized augmented reality recreation of Apollo 11 where every moment, maneuver, and milestone unfolded in real time, second-by-second, precisely 50 years later. Keith Soljacich, VP/Group Director of Experiential Technology, at Digitas, will discuss how his team conceptualized this one-of-a-kind program, as well as how it has proven to be a testing ground for how brands from all industries can harness this type of technology for consumers’ benefit—and for brands’ revenues.
Notices advising customers that retail showrooms and meeting spaces are closed are commonplace, both physically and on the web. In this informative presentation, Tracy Hutson, of ABC's "Extreme Makeover: Home Edition" demonstrates ViRSE, her new Virtual World technology which moves the sales and service experience online using immersive technologies. Find out how your e-commerce revenue can be boosted for high-ticket sales using ShopViRSE and new best-practices that have been accelerated by the pandemic.
Every brand needs what is now called a camera strategy to engage consumers when they are on the phone and on the camera. This is evident in the successful experiences TACTIC builds for brands now. 19 Crimes, Jack Daniel's, Coca Cola, and Jim Beam to name a few of the experiences that have been introduced to millions of new augmented reality users. And as we evolve from the phone to the face where our digital and physical worlds synthesize, AR will be the ad format of the future and a trillion dollar industry. Within this transformation for experiential product boom will be the demand of web based XR and more immersive experiences for user retention. In this conversation between Tactic Founder Pete Oberdorfer and Unity Technologies Head of AR/VR Ad Innovation Tony Parisi, you will discover how to bring users coming back for more, how to safely track user data and grow your sales and more.
In this presentation, I will explore the digital intimacy created by AR, and extrapolate how these new realities will change the way brands and consumer relate. We swim in the waters of digital connectivity, with discrete pieces of interaction or information floating around us; we pull at one or the other, or it bumps into us, startling us into noticing it. Currently that interaction primarily requires effort on our part: unlocking a phone, opening a browser tab, typing, looking at a screen. Augmented Reality / Spatial Computing is the catalyst for the next leap in user experience. With it overlaid onto our personal worlds, it will shape that digital water we swim in. There will soon come a point where navigating our world without AR overlay will seem as impossible as currently navigating without mobile phones would be. Once the connectivity and information moves to our faces having it woven throughout our day will become indispensable. The subject only becomes more complex with the addition of AI-driven digital humans - acting as both brand ambassadors, and our personal concierges. What is the impact this will have on human interaction? On how brands build relationships with consumers? On business strategy? Join me as I explore the future of what brand means in an immersive world.