3D creativity has been viewed by creatives as both exciting and daunting. While we’ve all been blown away by the intricate fantasy worlds that game developers build, and the immersive 3D visual effects in movies, many of us thought creating in 3D was too technically demanding. Our imaginations have run wild with the possibilities – yet we couldn’t imagine using it ourselves. The pandemic has changed that. When we couldn’t get together for photo shoots and other creative projects, companies turned to 3D to create. Fashion brands used 3D to speed their design processes. Lowe’s used it to digitize their entire catalog for virtual shopping. And 3D virtual photography was the foundation for a Ben & Jerry’s marketing campaign. What does this mean for creatives moving forward? New technologies and workflows are driving seamless and intuitive creation with end-to-end software integration, as many of our future experiences will likely come through a 3D, immersive interface. In this session, Sebastien Deguy, Vice President of 3D & Immersive at Adobe, will discuss how 3D goes beyond marketing campaigns and into creating entire immersive worlds in virtual or augmented reality that are purely the product of a creative person’s imagination.
It is inevitable that augmented reality will change the way we explore and interact with our world and although the field will continue to evolve, now is the time to get in, explore, and shape how you want to see it. Storytellers are defining what AR looks like today, and forging what the future will look like.
The "old web" of information, centered on 2D static content with HTML/CSS as the dominant paradigm, is based on web technologies that are decades old now, and is poorly equipped to serve the needs of AR/VR and spatial computing. Currently, a number of exciting new open source initiatives are coming together to create a new open spatial paradigm for the web, with grammars of interaction suitable for blending the virtual with the real and supporting AI and ML safely and wisely, to create a web of perception and shared context. This talk will look at the philosophy, technologies, innovations and innovators, working on this critical mission for spatial computing.
As we know, there has been a lot of recent chatter, while many may even call it “hype”, over the concept of the ‘Metaverse’. As with most emerging technologies, the biggest challenge is navigating through all this hype, filtering through the rogue companies and individuals that may seek to exploit others in the early stages, and identifying viable business models that could appropriately be built upon these technologies and become sustainable. Join us as we curated a group of technologists and entrepreneurs who have discovered early success with investors, earnings, and both community and public support in their companies that will hopefully serve as foundational models that will further contribute to the advancement of the Metaverse.
In this talk the founders of AR House Lucas Rizzotto & Aidan Wolf talk about how they started the largest AR Creator House in the world with a tweet, how it almost all went to hell and why these kinds of communities may be the strongest weapon we have against the rise of an AR dystopia.
Learn how MRTK Figma Toolkit can help your UX design process for Mixed Reality. With MRTK Figma Toolkit, you can use 2D versions of the HoloLens 2 style UI components for creating UI layouts and storyboards. Figma Toolkit's Unity plugin can import the Figma file and recreate corresponding MRTK components in Unity. This will save a lot of time and effort for designer-developer collaboration.