Agenda

Description

Gamified experiences are the norm for effective XR content. What's the motivation behind it and how XR products applied gamification to make the content more engaging? In the post-covid era, how can gamification level up your business and create memorable products that keep your users coming back? Let's find out!

In this session, I will talk about:
1. What is gamification?
2. Motivations
3. Gamification in XR
4. VR Simulation
5. AR Gamification
6. Q & A

Speakers

Dominique Wu

Founder , XReality Pro

Description

Learn how JOVRNALISM has trained and empowered underserved/underrepresented communities to tell their own stories using emerging tech. This community collaborative approach has powerful pieces on homelessness, foster care and domestic abuse leading -- winning multiple awards including The Webby, The Shorty and the Society of Professional Journalists "Best in Show." (We were a finalists for an Auggie, but didn't win.) Hear from the communities partners and professor on their approach to include diverse voices that are often left out, especially when it comes to emerging tech.

Speakers

Robert Hernandez

Professor of Professional Practice , USC Annenberg School of Journalism

Description

Black Movement Library (BML): BML is a library for activists, performers & artists to create diverse XR projects, a space to research how and why we move, and an archive of Black existence. BML seeks to grow community through the use of performances, xr experiences, workshops, conversations and tool making.

Speakers

LaJune McMillian

New Media Artist , Black Movement Project

Description

If you are tasked with implementing AR and VR in your company then this session is for you. It can be difficult to separate the hype from reality when it comes to implementing emerging technologies. Everything works great in a pre-recorded demonstration online and it might even perform well in a training center or conference room. But we live in the trenches and it’s a different environment there. In this session we will hear from real industry experts that have forged the path by putting technology in the hands, and on the heads of factory workers, warehouse employees, engineers and technicians on the front lines. During our discussion we will discuss:

The toughest lessons we’ve had to learn in implementing XR
Where have we found allies in our journey
What obstacles stand in the way of adoption
The right way to look at vendor relationships
Why there isn’t one solution for everyone and how to deal with this reality
How to manage expectations with your leadership and customers
Is COVID helping our hurting the business of Extended Reality
Pro-Tips on how to simply get things done in XR

Speakers

Dane Laughlin

OPS Transformation Product Leader , Koch Industries

Scott Burkey

XR Product Manager , WestRock

Sasha Samochina

Director of Labs , Moving Brands Inc

Description

Learn more on how in today's fast paced technological world, new and emerging technologies build upon the old technologies driving the overall digital intelligent transformation. The digital transformation is feuled by advances in technology, such as Artificial Intelligence (AI), Machine Learning (ML), and applications using the copious amounts of continuously generated data. By leveraging these technologies and others developed such as Augmented Reality (AR), Virtual Reality (VR), and Digital Twins, the line between the physical world and the digital world will be increasingly less distinct. Applications are already quickly emerging across the broad fields of gaming, entertainment, medicine, automotive, education, manufacturing, enabling the sharing of services, and more. SMEs will describe their experiences to each of the fields.

Speakers

Kathy Grise

Future Directions Senior Program Director , IEEE

Jeewika Ranaweera

Vice Chair, IEEE Future Directions , IEEE

Nicholas Napp

Co-Founder , Xmark Labs

Thomas Coughlin

President , Coughlin Associates

Description

Nearly two years into the pandemic, we are all still wondering what's next after Zoom. With over forty remote spatial collaboration platforms, including Facebook's new Workrooms and Microsoft's AltSpace, how many will survive 2022? What are the use cases? What's hot, who's in danger and what is the future of remote work, training and education generally.

Speakers

Charlie Fink

Consultant, Columnist, Author, Adjunct , Forbes

Description

Ask any teaching or training professional, they would argue that the success of their students isn’t just about maximizing the speed at which they learn, but that they pay attention for enough time. Homework is designed for that purpose: to force you to spend enough time paying attention to the subject. For employee training programs it is a bit more complicated: while some are scored with tests, they have found that real world training success rates track closer on training “engagement” — a measure of how much attention was paid. Indicators of real world success rates include time to first satisfactory “production” execution, mean time between execution failure, and rework rate.When visually engaging training tools are used, net success rates go up, and training times to reach competency go down. And that is why augmented reality works so brilliantly for training. It is both engaging and visual, a stimulating graphical superposition of the computer world on top of the real one. When you add the standard internet advantages of anytime & anywhere, you open up order-of-magnitude gains to your organization.

Speakers

David Nedohin

President and Co-Founder , Scope AR

Michael Hinckley

Senior Systems Engineering Mgr (AMT) , Northrop Grumman

Michael Colasuono

Systems Engineer , Northrop Grumman

Description

Ulta Beauty, one of Fast Company’s most innovative retailers of 2020, is a proud leader in the AR space. The retailer acquired two startups as part of its strategic approach to AR and continues to prioritize in its talented, in-house Digital Innovation team. In this session, learn more about the nation’s largest beauty retailers’ bold, engaging AR journey, challenges and strategies to scale, as well as a look at what’s next.

Speakers

Agustina Sartori

Sr Director Digital Innovation , Ulta Beauty

Description

Join us as startups pitch to our panel of judges for a chance to be named AWE's "Startup to Watch" for 2021. The winner will be announced at the Auggie Awards ceremony. Pitches during this block include: |Michael DiBenigno, Flow Immersive| |Liat Sade Sternberg , fuse.ar| |David Colleen, SapientX| |Dana Chermesh-Reshef, inCitu| |Paul Hill, M.A.D tronics| |Eduardo Neeter, HyperTunnel| |Gordon Midwood, Anything World|

Speakers

Alicia Raisinghani

Head of AR Platform Integrations , Meta

Tipatat Chennavasin

General Partner , The Venture Reality Fund

Jason McDowall

Creator & Host , The AR Show

Description

AR streaming creates vast, new opportunities for immersive content to be consumed more broadly and by more devices than ever before. It gives creators almost unlimited resources. Mawari’s mission is to unlock creative capacity by enabling creators to do what they do best without delivery constraints.

Speakers

Luis Oscar Ramirez

Founder and CEO , Mawari

Description

Virtual Production is a term that has become commonplace in the last 18 months. Covid-19 has forced filmmakers to reconsider their production methodologies while shows like Disney's The Mandalorian are leveraging new and familiar augmented technologies to produce impossible storytelling. From LED walled stages, and volumetric capture, to Virtual Beings and AI: Virtual Production is changing the landscape of content. We bring together Virtual Productions entrepreneurs who are moving the needle and building technologies that are paving the future of entertainment. What role are game engines playing in this future? What skills are needed to participate in this production revolution? And what is the overlap with the XR industry?

Speakers

Mariana Acuña

Co-Founder & Chief Product Officer , Glassbox Technologies

Jenni Ogden

Chief Operating Officer/Co-Founder , 4D Fun

Rene Amador

Chief Executive Officer , ARwall

Katherine Harris Mojica

Engineer/Technical Designer , Magnopus

Ray Mosco

Developer Relations , HTC Vive

Description

Does it matter whether a momentary event is physical, digital, virtual OR is an experience an experience?

Our panel brings together leading designers from both the traditional experience world (e.g. theme parks) and the immersive experience world (e.g.,VR) to debate this exact topic and determine whether each needs its own tools or whether—and how—the same definitions, toolsets, taxonomies and frameworks might be applied to both. Where do they fall short? Where do they reach too far? Is “experience” already the same but merely without a shared language? How can we best use what already exists so that, as we create in XR, we’re standing on the shoulders of giants? Our panelists will conclude with concrete answers, providing tools you can use today to create the experiences of tomorrow.

Speakers

Amy Jupiter

Founder/Chief Experience Designer , ByJove: A Collective of Perspective TM

Emily Olman

CEO , Hopscotch Interactive

Eve Weston

CEO/Creator of Realities , Exelauno

Kathleen Cohen

Tech Humanist, XR Strategist , The Collaboratorium

Description

AR/VR applications are becoming increasingly social and collaborative. From multiplayer games to virtual events to immersive workspaces, these technologies are bringing individuals across the world together. We are entering a new paradigm shift with the emergence of the Metaverse. This has the potential to transform the way we communicate—but as other digital communications platforms have shown, it also raises risks of harm to users. What's more, the immersive, 3D nature of AR/VR experiences means that traditional approaches to mitigate these harms through trust and safety measures will likely be insufficient to fully protect users in these virtual spaces. This panel will explore how to both define and address trust and safety concerns in immersive experiences. Experts in trust and safety and multi-user immersive experiences will highlight the unique challenges for trust and safety in the Metaverse and discuss how companies building these realities can begin to address them.

Speakers

Ellysse Dick

Policy Analyst , Information Technology and Innovation Foundation

Kavya Pearlman

Founder & CEO , XR Safety Initiative

Joan V. O'Hara

Vice President of Public Policy , XR Association

Anne Hobson

Public Policy Manager, AR/VR , Meta

Description

The design process today has dramatically changed for architecture, engineering, and construction (AEC) teams. The pressure of remote work, outdated tools, and faster timelines all are compounded by even higher client demands. What's the secret to maintaining the cutting-edge in this stressful market?

Join Gabe Paez, Founder and CEO of VR collaboration Workspace The Wild, as he moderates a panel discussion with three innovative design teams that are thriving in today's competitive industry through the use of immersive technology. Learn how they brought VR into their design process, how it's transformed their work and organizational culture, and how it's yielded a tangible ROI along the way.

Speakers

Dace Campbell

Board Member , Virtual World Society

Viveka Devadas

Designated Specialist - AEC, VR/AR , Autodesk, Inc.

Rawle Sawh

Director of VDC , Gilbane Building Co

Gabe Paez

Founder & CEO , The Wild

Description

In this session participants will learn how to create real-time cloud-connected augmented and virtual reality (AR/VR) apps in less than 15 minutes.

Participants will see how to build native apps for Android with ARCore, iOs with ARKit, HoloLens & MagicLeap with Unity, and web browsers with WebXR and AR.js, all connected to the same cloud. Participants will learn how to change AR content across all platforms simultaneously through the cloud without rebuilding the apps. Participants will see how a small change in one cloud-connected app, can send updates to all other apps across the different AR SDKs & platforms.

Platforms for experimentation include: Google ARCore, WebXR, Vuforia, Unity-based apps, and more. Participants are encouraged to either bring their laptops with Unity installed, bring an ARCore-enabled mobile device, or can follow along the live demonstration.

Speakers

Alon Grinshpoon

CEO , echo3D

Description

The push towards integrative medicine and preventative care are changing the way we think about what healthcare is and how we access it. In this presentation, OVR Technology founder Aaron Wisniewski will talk about the role Olfactory Virtual Reality plays in integrative health and the recently published study outlining the benefits, capabilities and limitations of this exciting new platform for health and wellness.

Speakers

Aaron Wisniewski

CEO , OVR Technology

Description

Coming soon!

Speakers

Ori Inbar

Co-Founder , AWE and Super Ventures

Description

5G services are rolling out to users around the world, enabling compelling use cases we might not have thought possible just a few years back. One such case is CloudXR, where an edge computing server renders frames and streams them to your headset to be viewed in near real time. Another is offloading Visual Positioning and SLAM by sending the video feed over 5G to the edge server to perform Computer Vision. Both use cases allow AR & VR devices to optimize performance and cost. In this panel, we will highlight these use cases and real-world proof of concepts deployed today ( Mawari ) on multiple 5G networks ( Deutsche Telekom ) orchestrated using the MobiledgeX platform and Nvidia GPUs at the edge.

Speakers

Luis Oscar Ramirez

Founder and CEO , Mawari

Greg Jones

Director XR PM , NVIDIA

Harini Sridharan

Co-Founder, Chief Technology Officer , Sturfee

Yasmin Karimli

Senior Director, Device Technology and Operations , T-Mobile

Louisa Spring

Founder , SAM Immersive

Vasanth Mohan

Developer Advocate , MobiledgeX

Description

A discussion on empowering communities through accessible tools that create meaningful connections, new worlds and experiences, and inclusive environments.
Meet the creators and leaders of the metaverse and get to know the tools that help them amplify voices from all around the world.

Speakers

Ruth Diaz

Co-founder and Core Vision Owner , VR Create|Connect

Vy Chazen

Esports & Entertainment Media Specialist , The Hive VR

Navah Berg

Sr. Social Media PR Specialist , The Adcom Group

Deirdre V. Lyons no

VR Actor/Producer , Ferryman Collective

Hermes Frangoudis

Senior Developer Evangelist , Agora