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Audio Reactive AR : A New Paradigm to Experience Music

Nov 9

02:45 PM - 03:10 PM

Description

Music has always been enhanced by the visual arts, from album covers to music videos to laser light shows. In the last few years, artists have begun leaning into AR as the next frontier for such experiences, but never at scale, and never holistically across the broad spectrum of listening experiences, be it at home by yourself, out on a walk, hanging with friends, or attending a live concert or festival. Thanks to the unique capabilities of Niantic's new Lightship ARDK, with additional support and partnership from Unity and Warner Music, the two-time Auggie award winning AR studio, HEAVY.io will be showcasing their newest project (it's a secret, we can't tell you yet!), presenting a new paradigm for audio-visual experiences at the convergence of music, AR, NFTs, and participative art creation.

Speakers

Head of Studio , Heavy
Director - New Business & Ventures , Warner Music Group
Creative Director , Heavy

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