“The AR Cloud Challenge: Connected World of the Future” is an initiative of AWE XR, the producer of AWE (Augmented World Expo). The goal of the Challenge is to promote excellence in AR Cloud on various platforms. The Challenge is intended to bring the best in the augmented World to the public, and to provide recognition to Participants who develop technology and solutions that demonstrate how to make the world a more interactive place and make our lives and work more engaging, productive, and fun.  Consistent with AWE XR’ s mission to educate, connect, and hatch new AR initiatives in the augmented world across the globe, and AWE XR’s global goal to encourage broadband adoption of AR towards the goal of 1 billion active AR users by 2021, AWE XR is co-sponsoring this Challenge, offering award trophies. AWE XR is the Challenge Administrator and has partnered with sponsors to co-fund and co-run it.

Important Dates (Tentative) 

  • July 8 - Call for participation
  • August 23-28 - Challenge’s Webinars - Partner Workshops. Over a period of two weeks, each partner provides a 2-hr workshop online for the participants only. Participants and technology partners are looking for the best fit to team up.
  • Aug 30 - Pitch Submission - Top participants are invited to pitch to particular partners. Partners select participants.
  • October 15 - Final Pitch Session - Finalists Chosen 
  • November 9-11 Finalists’ demos and winners announced at AWE

How to Enter and Judging Criteria

  • Read the rules.
  • Sign up to the challenge and receive a confirmation email.
  • When submitting a video for nomination, do not superimpose any words, logos or graphics on the lower third of your video. Upper two thirds of frames in videos can contain words, logos, and/or graphics. An AWE branded lower third may be added to the video if the video submitted for nomination is selected for voting.
  • The judges, selected by, will select the winners for each category.
  • Winners will be announced at AWE USA 2021 on November 10, 2021

Each application will be scored based on these criteria:

  • Achieving the goal of connecting people together
  • Effectively utilizing the underlying principle and technologies of the AR Cloud
  • Innovation of the idea
  • Maturity and UX

1. Sponsor and Administrator 

Sponsor and Administrator: AWE XR, LLC, 40600 ANN ARBOR RD. E. SUITE 201, PLYMOUTH MI, USA

2. Eligibility A. The Challenge is open only to:  Adults or teams of adults from all over the world excluding China*. If a minor wishes to participate, their entry must be made by their parent or legal guardian on behalf of the minor.  Each team shall appoint one individual (the “Representative”) to represent and act, including entering the Challenge, on behalf of said team. The Representative represents and warrants that

(i) he/she is duly authorized to act on behalf of the team; and that
(ii) each member of the team, each participating member) has read the Official Rules and agrees to abide by these Official Rules. The Representative will ensure that each member of the team shall comply with the Official Rules.
* China Participants are excluded from the Challenge due to regulatory laws in China which prohibit Sponsors from awarding cash prizes; 

B. The following individuals and entities are not eligible, regardless of whether they meet the criteria set forth above:

(i) the Sponsor, the Administrator and any advertising agency, contractor or other company involved with the design, production, promotion, execution, or distribution of the Challenge;

(ii) any individual involved with the design, production, promotion, execution, or distribution of the Challenge and each member of any such individual’s immediate family or household;
(iii) any company or individual that employs any Judge or that otherwise has a material business relationship or affiliation with any Judge;  
(iv) any parent company, subsidiary, or other affiliate of any company described above;
(v) all employees, representatives and agents of the entities described above (and their respective parent companies, subsidiaries, and other affiliates) and all members of any such employee, representative or agent’s immediate family or household.

C. For purposes hereof:
(i) the members of an individual’s immediate family include such individual’s spouse, children and step-children, parents and step-parents, and siblings and step-siblings; and 
(ii) the members of an individual’s household include any other person that shares the same residence as such individual for at least three (3) months out of the year.
(iii) the terms “Participant” and “Entrant” are used interchangeably herein to mean the person(s) or entity who submit a software application or hardware for purposes of this Challenge. D. The Challenge is subject to all applicable United States federal, state, provincial and local laws. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and to the Sponsor and the Administrator’s decisions, which are final and binding in all matters related to the Challenge. Winning a prize is contingent upon fulfilling all requirements set forth herein.

3. Challenge Submission Period

A.Participants may enter a Submission between July 8, 2021 at 8:00 AM Pacific Time (“PST”) and October 7, 2021c at 11:59 PM PST (updated) (the “Challenge Submission Period”). Administrator’s computer is the official time keeping device for this Challenge. B. Any Submission entered following the Challenge Submission Period shall be disqualified.

4. How to Enter A. Registration 
(i) Beginning at 8:00 AM PST on July 8, 2021 visit and follow the registration process.

B. Submission

(i) Create a working software application, Hardware, or Art that complies with the challenge’s criteria If your application is downloadable, add a link to a public website where your Application can be accessed or downloaded by the public or will be available once approved by the relevant app store; or where your Application or Project can be experienced. If your Application is not yet publicly available, or is not available for free, provide a link to a website where your Application can be accessed or downloaded free of charge for purposes of testing and evaluation by the Judges.

(ii) In the event of a dispute pertaining to this Challenge, the authorized account holder of the email address used to register for the challenge will be deemed to be the Participant (in case of an individual) and the Participant’s Representative, in the case of a team. The “authorized account holder” is the natural person or legal entity assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Participants generally and potential winners may be required to show proof of being the authorized account holder.  

5. Submission  Requirements A. Application Requirements

(i) A submitted product or project may be based on any kind of technology, i.e., for the web, a personal computer, a mobile handheld device, smart glasses, and wearables, a projection system, or any software or hardware platform broadly available to the public.

(ii) Your Submission must include a working software Application or hardware that complies with the criteria.

(iii) A “working software application or hardware” means an Application that can be successfully installed (if applicable), or experienced and reliably run without crashing the technology for which it is intended.

(iv) Applications may, but are not required to, combine the use of third party data or APIs, provided the inclusion and use of the third party data or API does not infringe upon the rights of any person or entity.

B. Image and Video Requirements

(i) The video portion of your Submission:

a. should be no longer than 90 seconds;
b. must clearly demonstrate your Nomination’s features and functionality
c. should include an audio narration in the demonstration of your Application; and
d. must not include music or other copyrighted material unless you have a license to use such material.

(ii) If the video is primarily promotional rather than a demonstration of the Application’s functionality, the Submission may be disqualified at the Sponsor’s and/or Administrator’s sole discretion.

C. General Requirements

(i) A Participant may submit more than one Submission. However, each Submission or any part thereof, must, at the sole discretion of the Sponsor and/or the Administrator, be substantially different from the Participant’s other Submissions, or any part thereof. If a Participant enters two or more Submissions that are substantially similar, the Sponsor and Administrator reserve the right to disqualify Submissions or require the Participant to choose one Submission to enter into the Challenge.

(ii) Submissions must not be a clear attempt to duplicate a prior Submission in this year or in prior years already submitted in this Challenge.
(iii) The submission deadline is 11:59 PM PST on October 7, 2021. Once the Challenge Submission Period has ended, the Participant may not make any changes or alterations to any part of the Submission (including the associated Application) until after the judging and public voting periods are complete.
(iv) Posting of a Submission to the Challenge Website does not constitute a final determination by the Sponsor and/or Administrator of the Participant or the Submission’s eligibility.
(v) Submissions must be the original work of the Participant, and must not infringe, misappropriate or otherwise violate any intellectual property rights, proprietary rights, gender rights, privacy rights, moral rights or any other rights of any person or entity.
(vi) It is an express condition of entry and eligibility that each Participant warrants and represents that the Participant’s Submission is solely owned by the Participant, that the Submission is wholly original with the Participant and that no other party has any rights or interest, whether known or unknown, in the Submission.
(vii) The Participant further represents and warrants to the Sponsor and the Administrator that the Submission, and any use thereof by the Sponsor or the Administrator (or any of their respective partners, subsidiaries and affiliates), shall not:

a. infringe upon any statutory or common law copyright, trademark or patent;
b. be defamatory or libelous in any manner towards any person;
c. constitute or result in any misappropriation or other violation of any person’s publicity rights or right of privacy; or
d. infringe, misappropriate or otherwise violate any intellectual property rights, proprietary rights, privacy rights, moral rights or any other rights of any person or entity.

(viii) A Participant may contract with a third party for technical assistance to create the Submission provided the Application is solely the Participant’s work product and the result of the Participant’s ideas and creativity and the Participant owns all rights to it.
(ix) A Submission including, image, video, and textual materials, must be in English. If in a language other than English, the Submission must be accompanied by an English translation of that text.
(x) The Sponsor, the Administrator and the Judges can, at their sole discretion, at any time, remove the Submissions or any part thereof if the Submission:

a. does not fully comply with these Official Rules;
b. is indecent, obscene, defamatory, libelous, in bad taste, or demonstrates a lack of respect for public morals or conduct.
(xi) Additionally, Submissions will not be accepted if, at the sole discretion of the Sponsor, the Administrator and the Judges, they:
a. are illegal under applicable law;
b. depict hatred;
c. defame or denigrate (or are derogatory towards) any person or group of persons or any race, ethnic group or culture;
d. threaten a specific community in society, including any specific race, ethnic group or culture;
e. are intended to or might incite violence;
f. contain vulgar or obscene language or excessive violence;
g. contain pornography, obscenity or sexual activity; or
h. disparage the Sponsor.

(xii) All of the above are to be determined at the Sponsor’s and/or the Administrator’s sole discretion.
(xiii) If the Sponsor, the Administrator or the Judges, at their discretion, find any Submission to be unacceptable, then such Submission shall be deemed disqualified from the Challenge.
(xiv) The Sponsor may at its sole discretion disqualify Submissions for which legal complaint, demand or assertion of rights, including but not limited to takedown requests made those under the Digital Millennium Copyright Act are received and remove any such Submission or component thereof from the Sponsor’s website.

6. Submission Rights for Entrants
A. Participants will retain any applicable intellectual property rights in the Submission. By entering the Submission into this Challenge, you grant to the Sponsor and the Administrator, and any individuals, entities, or third parties acting on behalf of, or with the authorization of, the Sponsor and/or the Administrator, a non-exclusive, non-revocable, royalty-free, worldwide license to reproduce, modify, distribute, display publicly, perform publicly, and otherwise use for promotional purposes your Submission during the Challenge and after the conclusion of the Challenge Submission Period. You expressly waive any legal right or claim stemming from any such uses. including but not limited to claims of copyright, trademark, or patent infringement.

7. Display of Submissions

A. Submissions may be posted on the website on a rolling basis after being screened by the Administrator for basic functionality, accuracy of messaging, and integrity (i.e., security), and appropriateness of content. The Administrator has the right to request additional information and be provided access to the Application in person or via any reasonable manner to verify the Application functions and operates as stated in the Submission. Failure by a Participant to respond or honor such a request may result in immediate disqualification of the Submission.

B. Non-Participants interested in the Challenge may obtain updates on the Challenge, by following it on facebook.

C. The Sponsor and the Administrator reserve the right to extend the Voting Period at any time for any reason, and posted/confirmed on the website.

8. Winner Selection

A. Submissions will be judged by an expert panel of impartial judges (the “Judges”) selected by the Sponsor and the Administrator. Submissions may initially be screened by a qualified internal panel selected by the Sponsor at its sole discretion. Finalist Submissions will then be judged by an expert judging panel determined by the Sponsor. The Sponsor and the Administrator reserve the right to substitute or modify the judging panel at any time for any reason.
B. All Judges shall be and remain fair and impartial. Any Judge may recuse him or herself from judging a Submission if the Judge, the Sponsor or the Administrator considers that it is inappropriate, for any reason, for the Judge to evaluate a specific Submission or group of Submissions. A Submission will not be at a disadvantage if one or more judge recuses him or herself.
C. A Participant’s likelihood of winning will depend primarily on the number and quality of all of the Submissions, as determined by the Judges using the criteria below.

9. Criteria for judging
(i) Innovation – Application, hardware, tool or art include elements of creativity and originality specifically applied to augmented reality or wearables
(ii) User Experience – Includes design, ease of use, visual appeal, and an innovative user interaction with the physical world
(iii) Impact – Includes the potential to impact how people use augmented reality and achieving the goal of connecting people together
(iv) AR Cloud compatible - Effectively utilizing the underlying principle and technologies of the AR Cloud such as:
Persistent content that is always accessible
Real-time multi-user interaction
Instant, ubiquitous localization
Understanding of the world that allows real-world interaction

10. Verification of Potential Winners
A. ALL POTENTIAL CHALLENGE WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR AND/OR ADMINISTRATOR WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CHALLENGE. Potential winners must continue to comply with all terms and conditions of these Official Rules. The potential winners will be notified on or about November 10, 2021.
B. In the event that a potential winner of a Challenge prize is disqualified for any reason, Sponsor may award the applicable prize to an alternate winner who had the highest score remaining of the eligible entries. If a winner is considered to be a minor in his or her state of residence, at Sponsor’s sole option, the prize will either be awarded to the minor winner’s parent or legal guardian on behalf of the winner.

11. Prizes
Tickets to the event may be offered to top applicants.
Sponsored prizes may be announced at a later date.
A. No Prize substitutions will be made except for the right of the Sponsor to make a Prize substitution of equivalent or greater value in the event the Prize or any portion thereof is unavailable. Prizes must be accepted as awarded. No transfer or substitution of a Prize is permitted except at the Sponsor’s and Administrator’s sole discretion. No more than the stated number of Prizes will be awarded. If a team is selected as a Prize winner, the associated Prize will be provided to said team’ s Representative. It will be up to the winning team’s Representative to allocate the Prize amongst its team members, as they deem appropriate.
B. Winners (and in the case of team, all participating members) are responsible for reporting and paying all applicable taxes in their jurisdiction of residence (federal, state/provincial/territorial and local). It is the sole responsibility of Prize winners to provide certain information to facilitate receipt of the award, including completing and submitting any tax forms when necessary and any applicable withholding and reporting requirements.
C. In the event a winner/potential winner’s employer has a policy that prohibits the awarding of a Prize to an employee, the Prize will be forfeited and an alternate potential winner will be selected. Each Participant hereby acknowledges and agrees that the relationship between the Participant, the Sponsor and the Administrator, is not a confidential, fiduciary, or other special relationship, and that the Participant’s decision to provide the Participant’s Submission to Sponsor and Administrator for the purposes of this Challenge does not place the Sponsor, the Administrator, and their respective agents in a position that is any different from the position held by the members of the general public with regard to elements of the Participant’s Submission, except as specifically provided in these Official Rules.

12. Entry Conditions and Release
A. By entering, each Participant (including, in the case of team, all participating members) agree(s) to:
(i) comply with and be bound by these Official Rules and the decisions of the Sponsor, Administrator, and/or the Challenge judges which are binding and final in all matters relating to this Challenge;
(ii) indemnify, defend and hold harmless the directors, officers, members, agents, and contractors of Sponsor, Administrator, and their respective parent, subsidiary, and affiliated companies, the Prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Challenge, and all of their respective past and present officers, directors, employees, agents and representatives (the “Released Parties”) from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright, patent or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a Participant’s entry, creation of an entry or submission of an entry, participation in the Challenge, acceptance or use or misuse of the Prize (including any travel or activity related thereto) and/or the broadcast, transmission, performance, exploitation or use of entry; and
(iii) indemnify, defend and hold harmless the Sponsor and Administrator and the Released Parties from and against any and all claims, expenses, and liabilities (including reasonable attorneys fees) arising out of or relating to a Participant’s participation in the Challenge and/or a Participant’s acceptance, use or misuse of Prize.

13. Publicity
A. Except where prohibited, participation in the Challenge constitutes a winner’s consent to Sponsor’s, Administrator’s and their agents’ use of the winner’s name, likeness, photograph, voice, opinions, comments and/or hometown and state/province/territory of residence (and, as applicable, those of all other members of the team which participated in the Submission) for promotional purposes in any media, worldwide, without further payment or consideration, following the conclusion of the Challenge.
14. General Conditions
A. Sponsor and Administrator reserve the right to cancel, suspend and/or modify the Challenge, or any part of it, if any fraud, technical failure or any other unanticipated factor or factor beyond Sponsor’s and Administrator’s control impairs the integrity or proper functioning of the Challenge, as determined by Sponsor and Administrator at their sole discretion. The Sponsor and Administrator reserve the right at their sole discretion to disqualify any individual or Participant it finds to be tampering with the entry process (for example by using the aid of computer software programs to auto-fill entries) or the operation of the Challenge or to be acting in violation of these Official Rules or in a manner that is inappropriate, not in the best interests of this Challenge, or a violation of any applicable law or regulation.
B. Any attempt by any person to undermine the proper conduct of the Challenge may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor and the Administrator reserve the right to take proper legal action, including, without limiting, referral to law enforcement, for any illegal or unlawful activities.
C. The Sponsor and/or the Administrator’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. The Sponsor and the Administrator are not responsible for incomplete, late, misdirected, damaged, lost, illegible, or incomprehensible Submissions or for address or email address changes of the Participants. Proof of sending or submitting will not be deemed to be proof of receipt by Sponsor or Administrator. The Sponsor and the Administrator are not responsible for, nor are they required to count any vote which, in their sole judgment, is incomplete, late, misdirected, damaged, unlawful or illicit, including those secured through payment, votes achieved through automated means or by registering more than one e-mail account and name, using another Participant’s e-mail account and name, as well as those lost for technical reasons, defective or otherwise in violation of these rules.
D. In the event of any discrepancy or inconsistency between the terms and conditions of the Official Rules and disclosures or other statements contained in any Challenge materials, including but not limited to the Challenge submission form, or point of sale, television, print or online advertising, the terms and conditions of the Official Rules shall prevail.
E. The Sponsor and the Administrator reserve the right, without liability, to amend the terms and conditions of the Official Rules at any time, including the rights or obligations that the Participant, the Sponsor or the Administrator may have. The Sponsor and Administrator will post the terms and conditions of the amended Official Rules (“Corrective Notice”). As permitted by law, any amendment will become effective at the time the Sponsor and/or Administrator post the amended Official Rules.
F. All intellectual property related to this Challenge, including but not limited to trademarks, trade-names, logos, designs, promotional materials, web pages, source codes, drawings, illustrations, slogans and representations are owned or used under license by the Sponsor and/or the Administrator. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owners is strictly prohibited. Participants may use the trademarks AUGMENTED WORLD EXPO™ or “AR CLOUD CHALLENGE: CONNECTED WORLD OF FUTURE” in the course of accurately conveying to the public, or to any segment thereof, that the Submission was submitted to the Challenge or that it was selected as a Winner. Participants may not, however, use these or any other of Sponsor’s trademarks in a manner that suggests any sponsorship, connection, affiliation, endorsement, or approval between Sponsor and Participant or between Sponsor and the Submission.
15. Limitations of Liability
A. By entering, all Participants (including, in the case of a team all participating members) agree to be bound by the Official Rules and hereby release the Sponsor, the Administrator and each of its and their employees, officers, directors, affiliates, related entities, partners, partnerships, principals, representatives, agents, licensees, sponsors, successors and assigns (together with the Sponsor and the Administrator, the “Released Parties”) from any liability in connection with the Prizes or from participation in the Challenge.
B. Without limiting the foregoing, the Released Parties are not responsible for:
(i) any incorrect or inaccurate information, whether caused by the Sponsor’s, the Administrator’s or a Participant’s electronic or printing error or by any of the equipment (including the SummerStage API) or programming associated with or utilized in the Challenge;
(ii) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines, internet connectivity or electronic transmission errors, or network hardware or software or failure of;
(iii) unauthorized human intervention in any part of the entry process or the Challenge;
(iv) technical or human error which may occur in the administration of the Challenge or the processing of Submissions; or
(v) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the Participant’s participation in the Challenge or receipt or use or misuse of any Prize. If for any reason any Participant’s Submission is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, the Participant’s sole remedy is to request the opportunity to resubmit its Submission, which request will be determined at the sole discretion of the Sponsor and the Administrator if the Challenge Submission Period is still open.

16. Disputes
A. Entrant agrees that:
(i) any and all disputes, claims and causes of action arising out of or connected with this Challenge, or any prizes awarded, other than those concerning the administration of the Challenge or the determination of winners, shall be resolved individually, without resort to any form of class action;
(ii) any and all disputes, claims and causes of action arising out of or connected with this Challenge, or any prizes awarded, shall be resolved exclusively by the United States District Court for the Eastern District of Michigan or the appropriate Michigan State Court;
(iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Challenge, but in no event attorneys’ fees; and
(iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.
B. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Challenge, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

17. Privacy
Sponsor and Administrator collect personal information from you when you enter the Challenge. Read our Privacy Policy here.
18. Challenge Results
For Challenge results attend the Winners Announcement Event on November 10, 2021 in Santa Clara, or go to the AWE site on or about November 12, 2021 where results will be posted.

19. Contact Us
If you have questions regarding the Challenge email [email protected]