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ARwall logo
Booth: 810
Pavilion: Exhibitor
ARwall was founded in 2017 in Los Angeles to build large-scale XR illusions for filmmakers, creators, brands, and venues.Our patented virtual production tech ARFX™ (nominated for Auggie Enterprise 2021 award, with a live demo at our booth) has been used by soundstages and productions on three continents. Film and TV work includes creative and technical leadership for Disney, 20th Century Studios, Netflix, HBO/WB, CBS, NBCUniversal, and more.In the past 18 months, we launched three prosumer products to address the surge of interest in XR virtual production: 2 standalone virtual production software tools called ARFX Launcher and ARFX Home Studio; as well as ARFX Pro, an Unreal Engine plugin that bundles all the powerful tech scout, rehearsal, and on-set features we use on our own client projects.In late 2019, we launched ARwall Interactive with M&Ms World Las Vegas, an interactive XR experience that featured the famous M&Ms characters, an XR motion-driven game, AR photo, and mobile companion app. Our efforts with Mars and our other retail prototypes won us a CES Dreamland XR 2020 prize for Best AR Experience. Since then, we've expanded the features into AR3D™, a platform for touch-free XR experientials for virtual beings, retail, gaming, and LBE. We look forward to helping retail brands retool for recovery using fun virtual characters and experiences.ARwall has top-of-class distribution deployment partners in North America and East Asia, and has a global vision to become a multidisciplinary provider of large-scale XR illusions for entertainment, media, retail, and beyond.