AWE USA 2021 Health and Safety Guidelines

As we prepare to meet in person this November 9-11, 2021 (we can’t wait to see you!) AWE has developed the following Health & Safety Guidelines. Following the guidelines will help ensure the health and safety of each and every AWE participant, which includes everyone involved with AWE: sponsors, exhibitors, attendees, speakers, colleagues, volunteers & vendor partners alike. AWE continues to monitor and adhere to the recommended CDC, State of California and City of Santa Clara COVID-19 guidelines.

Please familiarize yourself with these guidelines & know what to expect at AWE USA 2021

Face Masks/Coverings highly recommended for all in-person participants at all AWE USA 2021 sessions, expo and special events (at all times)

Face masks/coverings are highly recommended for all participants while attending the in-person event. Face masks/coverings must be worn completely over the mouth and nose at all times at AWE. (Complimentary face coverings will be provided by AWE if needed.) All participants are highly encouraged to wear masks when traveling and/or using public transportation (i.e., airplanes, buses, cabs), as recommended by the CDC.

Participants will only be allowed if fully vaccinated.

Anyone attending AWE USA 2021 in-person will be required to be fully vaccinated against the COVID-19 virus

Booth/Stand Cleaning

Exhibitors will be expected to disinfect their respective booths and exhibits regularly using their own cleaning materials throughout the event. The cleaning standards include ALL demo equipment equipment such as headsets, eyewear, etc. which must be disinfected by exhibitors after each use prior to the next use.

Food & Beverage Services

AWE will work with food & beverage service providers in offering food in pre-packaged and/or in closed containers. Payment by credit card will be required. (No cash transactions.)

Increased hand sanitizer stations at Hyatt & Santa Clara Convention Center

Hand sanitizer stations will be placed throughout both venues and replenished regularly.

Increased cleaning protocols at Hyatt & Santa Clara Convention Center (SCCC)

SCCC: Rigorous cleaning schedule for all public areas (escalators, elevators, restrooms, etc.) Hyatt Hotel: Rigorous cleaning schedule with medical grade cleaning products on surfaces in our public areas and upgraded cleaning protocols for guest rooms and suites.

Increased Communication via Show Website, Apps, & SMS

AWE will continue to clearly communicate the guidelines for the AWE USA 2021 event through all channels, with the specific details available on the show website and app and immediate or urgent messages sent via SMS.

Updated July 2021

Primary Sources
CDC Guidelines for events (Updated July 2021):
Society of Independent Show Organizers
Industry-All-Secure-Standard-051420.pdf (
International Association of Exhibitions & Events