Jenefer Brown
EVP, Live & Location Based Entertainment Lionsgate Entertainment

Jenefer Brown is Executive Vice President and Head of Lionsgate’s Global Live, Interactive and

Location Based Entertainment. She has established Lionsgate as a major force in branded entertainment with a fast-growing location-based entertainment business that encompasses attractions in the U.S., Europe, the Middle East and Asia. She also oversees the dynamic interactive games business that continues to expand the reach of Lionsgate’s iconic film and television properties.

Under her guidance, the Company recently opened Lionsgate Entertainment World in Hengqin, China, a vertically-designed indoor theme park built around multiple Lionsgate properties. The initiative adds to a portfolio of Lionsgate-branded attractions and events that includes the Lionsgate Zone of the Motiongate theme park in Dubai, the Official Saw Escape Room in Las Vegas, The Hunger Games: The Exhibition, the Now You See Me Live stage show and La La Land, Hunger Games and Twilight live-to-film concert tours. Lionsgate is also adapting several of its most acclaimed intellectual properties to the Broadway stage in collaboration with award-winning producers, including the long-running television series Nashville and the film sensation Wonder.

In addition, Ms. Brown heads up Lionsgate’s interactive games business whose slate continues to garner critical acclaim and which won several major awards at E3. Recent highlights include the ground-breaking Fortnite X John Wick crossover, John Wick Hex; psychological horror game Blair Witch; and top-selling Five Nights at Freddy’s VR: Help Wanted; and Power Rangers: Battle for the Grid, a console game built upon the success of leading mobile game Power Rangers: Legacy Wars. 

Before joining Lionsgate in 2014, Ms. Brown served as producer and business development executive at Thinkwell Group. Her clients included Warner Bros., Anschutz Entertainment Group, the National Basketball Association, CORE Media Group, Sesame Workshop and Nickelodeon Animation Studios. Prior to Thinkwell Group, Ms. Brown worked as a writer and an attorney. Ms. Brown holds a JD, cum laude from the University of California, Hastings College of the Law, and a Bachelor of Arts Degree from the University of California at Berkeley. She has been named a Blooloop Power 10 Theme Park Influencer two years in a row and awarded Executive of the Year by the Los Angeles Business Journal in 2021.


Nov 10

02:45 PM - 03:40 PM

Mission City Ballroom
Main Stage

The LIONSGATEway to the Future of Hollywood XR

Gene Rogers | Lionsgate Entertainment

Lucianne Tan | Lionsgate Entertainment

Jenefer Brown | Lionsgate Entertainment