Greg Werkheiser
CEO ARtGlass

Werkheiser is Cofounder and CEO of ARtGlass, a software and strategy company that is the first to take wearable AR to scale the cultural sector, with more than 3 million paying tourists enjoying long-form tour experiences at dozens of iconic museums, archaeological sites, and historic landscapes.

He is a veteran entrepreneur, having also launched and led influential ventures in the fields of law, public policy, and leadership education.


Nov 10

10:00 AM - 10:25 AM

Grand Ballroom G
Media, Sports & Leisure

Wearable AR for Culture: How We Secured Our First 3 Million Paying & Thrilled Site Visitors

Greg Werkheiser | ARtGlass

Therese Alvich | Merlin Entertainments Ltd

Lexi Cleveland | ARtGlass