Jessica Owens
Field Marketing Director Molson Coors Beverage Company

Jessica is Molson Coors’ Pacific Region Field Marketing Director, a role that covers 10 states in the west and is responsible for budget management along with dynamic, breakthrough marketing that brings culturally relevant media to life in addition to bold portfolio of brands creative to engage with consumers. She has over 17 years of beer industry experience holding various roles within Molson Coors organization such as Chain Sales, Field Marketing, On-Premise Sales, Customer Marketing and eCommerce. Jessica currently leads a team of 10 Field Marketers that activate sports, music and event alliances, rich content and shoppable media as well as sales execution collaboration with distributor partners, retailers and agencies. Recently, her work with Trigger has built a 360 degree marketing platform with an augmented reality version of the California Bear that allows for unique and impactful consumer engagement which enabled other business units to explore a similar consumer experience approach and scale. Jessica has led many cutting edge projects in her career and has embodied ‘marketing brands that people want to hang out with.’


Nov 9

01:45 PM - 02:40 PM

Grand Ballroom G
Gaming & Location Based Entertainment

XR and the Fan Experience: How Brands can Apply a Proactive and Scaled XR Game Plan to Drive Deeper Engagement

Jason Yim | Trigger Global

Jessica Owens | Molson Coors Beverage Company

Diana Mendez | 8th Wall

Craig Brown | Verizon